Aspiritech

Growth Marketing Specialist

Chicago, IL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive demand-gen and multi-channel campaigns that turn into pipeline, owning the marketing tech stack and collaborating with sales.

  • Must-have: HubSpot/Salesforce fluency with lead flow, workflows, and reporting
  • Standout: ABM/intent data experience and end-to-end funnel optimization

Job Description

Responsibilities

  • Plan and execute outbound campaign strategy by vertical and ICP, reaching decision makers in Financial Services, Healthcare, SaaS, and other key industries in partnership with CGO and Director of Marketing
  • Build and manage prospect-facing email sequences and integrated multi-channel campaigns, including email, website, paid social and ads, LinkedIn, Google, content syndication
  • Execute paid digital campaigns across platforms, optimizing for pipeline contribution
  • Design and run ABM programs targeting high-priority accounts in partnership with the CGO and Director of Marketing
  • Monitor intent data signals through ZoomInfo to identify and prioritize in-market accounts and create workflows across GTM tools to surface and nurture leads
  • Own HubSpot instance including lead flow, sequences, and automation to ensure clean pipeline visibility
  • Maintain Salesforce/HubSpot integration and overall data integrity
  • Own lead scoring model and MQL/SQL definitions in collaboration with the CGO
  • Run A/B testing and conversion optimization across funnel stages
  • Work closely with Business Development Managers to ensure campaigns produce actionable leads

Requirements

  • 3+ years of experience in B2B demand generation or growth marketing
  • Demonstrated track record of building campaigns that produce qualified pipeline, not just leads
  • Hands-on expertise with HubSpot including sequences, workflows, and reporting; Salesforce experience required
  • Proficiency with ZoomInfo, LinkedIn Sales Navigator, and paid digital platforms (LinkedIn Ads, Google Ads)
  • Experience with or strong working knowledge of ABM strategy and intent data tools
  • Analytical: You build reports, identify what's working, and make data-driven decisions without being asked
  • Strong collaborator with sales teams: You understand that marketing exists to move pipeline, not just create content
  • Comfortable operating in a lean, fast-moving environment where you'll own your function with limited hand-holding
  • Passion for Aspiritech's mission of connecting autistic adults with meaningful careers in technology fields

Preferred