Own content and SEO workflow for Blueprint's mental health clinician audience, turning clinical input into accessible, optimized web content and use AI tools to accelerate research, drafting, and iteration.

• Content Engine: Use AI to support outlining, drafting, editing, summarizing, and organizing marketing content across pages, blogs, and resources.
• Website Content & SEO: Develop and improve landing pages, blog posts, glossary, and comparison pages; conduct keyword research and competitive analysis to grow organic search.
• Clinical Collaboration: Turn clinician input into accurate practical content for therapists in collaboration with the clinical team.
• SEO Research & Planning: Review search results, competitor pages, and therapist pain points to identify opportunities and inform briefs.
• Content Organization: Help organize SEO research, briefs, drafts, and performance notes to speed marketing workflows.
• Conversion Copy & Web Support: Create content that clarifies Blueprint’s value and supports conversion on web pages and landing pages.
• Content Review & Optimization: Recommend improvements to page clarity, structure, internal linking, and search intent alignment.
• Growth Process Familiarization: Learn how the growth team prioritizes ideas, tests messaging, and measures performance over time.
• Theme Discovery: Review clinician feedback and market research to identify themes for future content; contribute to fast-moving projects across SEO, content, and growth.
• Cross-Functional Collaboration: Contribute to content strategy across SEO, website strategy, product marketing, and growth experiments.