Growth Marketing Manager

USA (On-site)

$120K/yr – $150K/yrMid Level3+ years expFull time

Posted 7 months ago

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Job Description

Responsibilities

  • Drive User Acquisition & Transactions: Plan, launch, and optimize performance marketing campaigns (Meta, Google Ads, TikTok) to drive immediate traffic, sign-ups, and menu checkouts.
  • Master Lifecycle & Retention: Own the email and SMS automation stack (Klaviyo). You will build and refine high-converting flows, specifically focusing on abandoned cart recovery, new user activation, and driving repeat purchase behavior.
  • Own Creative Strategy & CRO: Produce high-performing ad creatives and landing page copy. You will relentlessly test messaging and visuals to improve Conversion Rate Optimization (CRO) across the entire self-serve funnel.
  • Champion Product-Led Growth: Serve as the bridge between Marketing and Product. Analyze user behavior within the app to identify friction points and help optimize the "first-time user" experience to increase checkout rates.
  • Analyze Unit Economics: Own the growth dashboard. You will monitor Campaign Performance, CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value), translating data into actionable insights to spend budget efficiently.
Zerocater logo

Zerocater

Zerocater is the leading provider of customized corporate dining solutions. We offer personalized catering, innovative cafeteria management, and tailored event services for businesses of all sizes across major US cities. Our tech-driven approach ensures diverse menus, efficient operations, and delighted employees. Thousands of companies like Robinhood, Datadog, Airtable, and McKinsey choose Zerocater for the customized, consistent, and diverse meal experiences its products offer, while also reducing costs by giving companies the flexibility to only pay for the employees who come into the office. Zerocater currently offers its corporate cafeteria and office catering products in the San Francisco Bay Area, New York, Chicago, Los Angeles, Boston, Austin, Denver, Seattle, and Washington D.C. with additional markets in the U.S. and Canada coming online every month. Since completing YCombinator in Winter 2011, Zerocater has raised $38.5M from leading investors including Cleveland Avenue, Remus Capital, Romulus Capital, Struck Capital, SV Angel, Keith Rabois, Yuri Milner, Paul Buchheit, and Justin Kan. For more information visit zerocater.com and follow @Zerocater on Facebook, Instagram, LinkedIn, and Twitter.

Founded in 2009
San Francisco, California, USA
169 employees (4 in marketing)