Growth Marketing Manager

USA (On-site)

$120K/yr – $150K/yrSenior Level5+ years expInternship

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive growth through paid ads, lifecycle, and UX improvements to boost checkout conversion.

  • Own end-to-end growth loop: paid ads, lifecycle flows, and CRO to lift checkout rates.
  • Must-have: 5+ years in Growth/Performance Marketing with ROAS focus in DTC/eCommerce/PLG.
  • Standout: AI-native workflow and cross-functional bridge between Marketing and Product.

Job Description

Responsibilities

  • Drive User Acquisition & Transactions: Plan, launch, and optimize performance marketing campaigns (Meta, Google Ads, TikTok) to drive immediate traffic, sign-ups, and menu checkouts.
  • Master Lifecycle & Retention: Own the email and SMS automation stack (Klaviyo). You will build and refine high-converting flows, specifically focusing on abandoned cart recovery, new user activation, and driving repeat purchase behavior.
  • Own Creative Strategy & CRO: Produce high-performing ad creatives and landing page copy. You will relentlessly test messaging and visuals to improve Conversion Rate Optimization (CRO) across the entire self-serve funnel.
  • Champion Product-Led Growth: Serve as the bridge between Marketing and Product. Analyze user behavior within the app to identify friction points and help optimize the "first-time user" experience to increase checkout rates.
  • Analyze Unit Economics: Own the growth dashboard. You will monitor Campaign Performance, CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value), translating data into actionable insights to spend budget efficiently.

Requirements

  • 5+ years of hands-on experience in a Growth, Demand Gen, or Performance Marketing role, preferably in a DTC, eCommerce, Marketplace, or PLG (Product-Led Growth) environment.
  • Transaction-Focused Mindset: You have a track record of driving users to a "Buy Now" or "Checkout" action, rather than just filling out a "Contact Us" form.
  • Channel Expertise: Demonstrated mastery of paid social (Facebook/Instagram), paid search (Google), and lifecycle marketing. You are comfortable managing a budget and optimizing for ROAS.
  • Automation Proficiency: Expert-level proficiency with Klaviyo (or similar e-commerce automation platforms) is essential. You understand how to segment users based on purchase behavior and engagement.
  • AI-Native Workflow: A passion for leveraging new technology. You have hands-on experience using AI tools (e.g., ChatGPT for copy, Canva AI for creative, or AI data analysis) to work smarter and faster.
  • Proactive Builder: You are a self-starter who doesn't need an agency to execute. You are willing to write the copy, create the assets, set up the conversion tracking, and launch the campaign yourself.
  • Please note this position can only be based in NY, CA, WA, CO, TX, IL, GA, MA, NC, FL, AZ or PA as these are the states we have payroll set up

Benefits

  • 401k match with immediate vesting (we match up to 3% of up to 6% that you defer)
  • Flexible PTO, 10 paid holidays, flexible sick time, plus 8 hours of volunteer time
  • Low to no-cost comprehensive health, dental and vision coverage (Anthem Blue Cross)
  • Employer-paid life, short-term and long-term disability insurance
  • $100 monthly wellness stipend
  • $35 monthly internet stipend
  • Equity
Zerocater logo

Zerocater

3.7 Glassdoor

Zerocater is the leading provider of customized corporate dining solutions. We offer personalized catering, innovative cafeteria management, and tailored event services for businesses of all sizes across major US cities. Our tech-driven approach ensures diverse menus, efficient operations, and delighted employees. Thousands of companies like Robinhood, Datadog, Airtable, and McKinsey choose Zerocater for the customized, consistent, and diverse meal experiences its products offer, while also reducing costs by giving companies the flexibility to only pay for the employees who come into the office. Zerocater currently offers its corporate cafeteria and office catering products in the San Francisco Bay Area, New York, Chicago, Los Angeles, Boston, Austin, Denver, Seattle, and Washington D.C. with additional markets in the U.S. and Canada coming online every month. Since completing YCombinator in Winter 2011, Zerocater has raised $38.5M from leading investors including Cleveland Avenue, Remus Capital, Romulus Capital, Struck Capital, SV Angel, Keith Rabois, Yuri Milner, Paul Buchheit, and Justin Kan. For more information visit zerocater.com and follow @Zerocater on Facebook, Instagram, LinkedIn, and Twitter.

Founded in 2009
San Francisco, California, USA
169 employees (4 in marketing)
61% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
18.7K
Monthly Google Ads Budget
$37.9K
Traffic Source Mix
Search
25.4%
Direct
68.2%
Referral
4.7%
Social
0.8%
Paid
0.8%

Headcount Trend

Current headcount: ~169

Marketing Team

Marketing Team Size
3 (2% of company)

Funding

Total Funding
$37.9M
Last Raise
$15M
Series C, 3 years ago

Funding History

  • Feb 2023
    Series C • $15M
  • Sep 2019
    Series B • $5.3M
  • May 2018
    Series B • $12M