100% Remote Senior Growth Marketing Manager
Access Legal
Houston, TX (Remote)
$80K/yr - $140K/yrIn-houseFull-timeSenior level
3 hrs ago
Growth Marketing Manager
Irwindale, CA (On-site)
$105K/yr – $115K/yrSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own a high-velocity growth engine across paid and new channels with strict ROI discipline, rapid testing, and close CRO collaboration to lift new customer revenue and lived metrics like CAC, ROAS, and LTV.
- Growth ownership across channels: budget in, performance out, and vendor management with rapid pivoting on underperformers.
- Demand-gen and funnel optimization: scalable acquisition, conversion, retention, and profitable revenue growth tied to on-site optimization and CRO loops.
- Cross-functional alignment: work with ecommerce, creative, sales, ops, and finance to hit profitability, inventory, and promo goals while driving data-driven tests and dashboards.
Job Description
- Responsibilities
- Own channel strategy, budget allocation, performance optimization, and agency/vendor management across all growth-driving channels including but not limited to paid media, affiliates, creator partnerships, email/SMS, PR amplification initiatives, and emerging acquisition channels
- Drive full-funnel demand generation initiatives focused on scalable customer acquisition, conversion, retention, and profitable revenue growth
- Continuously evaluate channel performance and reallocate spend based on ROI, CAC efficiency, scalability, contribution profitability, and overall business impact
- Identify, test, and scale new growth channels, audiences, partnerships, and acquisition opportunities while quickly pivoting away from underperforming initiatives
- Partner closely with Ecommerce to align acquisition strategy with onsite conversion optimization including landing pages, PDP optimization, merchandising, promotional strategy, funnel improvements, checkout optimization, and customer journey enhancements
- Partner with the Ecommerce team on conversion rate optimization (CRO) initiatives through structured A/B testing, landing page testing, offer strategy, heatmap analysis, and customer behavior insights
- Collaborate cross-functionally with creative, ecommerce, sales, operations, and finance teams to ensure marketing strategies align with inventory, promotions, profitability goals, and company priorities
- Provide performance feedback and testing direction to creative teams to improve ad efficiency, engagement, and conversion performance
- Build and maintain weekly/monthly growth reporting dashboards with actionable insights, forecasts, and strategic recommendations
- Forecast revenue performance, media efficiency trends, promotional impact, and acquisition scalability opportunities
- Requirements
- 5+ years of experience in growth marketing, performance marketing, acquisition marketing, or digital marketing roles within a DTC/e-commerce brand
- Proven experience scaling paid media budgets while maintaining profitability and efficiency targets
- Strong understanding of attribution, incrementality, media buying, conversion optimization, and ecommerce growth strategy
- Hands-on experience with: Meta Ads, Google Ads, Shopify, GA4, Klaviyo and/or Attentive
- Landing page optimization and testing tools
- Strong analytical, financial, and forecasting capabilities
- Advanced Excel/Google Sheets skills
- Experience managing agencies, freelancers, and external marketing partners
- Strong communication, organization, and project management skills
- Ability to operate with urgency in a fast-paced, high-growth environment
- Preferred
- Experience within juvenile products, lifestyle, family, consumer goods, or premium DTC brands preferred
- Experience with Amazon marketing and marketplace strategy
- Familiarity with attribution and analytics platforms such as Triple Whale, Northbeam, or Hyros
- Experience working in founder-led or rapidly scaling businesses
WonderFold
Just like how family is so important, we believe in prioritizing the family mindset over everything else. We strive to innovate our products in order to make parents' lives easier and bring their families closer together. Quality time, isn't that what's important? Our WonderFold Wagon is more than just a stroller wagon. It grows with the family. Our products combine the ultimate design along with important safety features that will allow parents to rest easier knowing that their children are safe and having fun. Our products can be used as a mobile playground, utility wagon, and more!
Traffic Signals
Monthly Visitors
112K
Monthly Google Ads Budget
$3.9K
Traffic Source Mix
Search
37.3%
Direct
49.7%
Referral
7.7%
Social
3.8%
Paid
1.2%
Headcount Trend
Current headcount: ~29
Marketing Team
Marketing Team Size
6 (21% of company)
Marketing Roles Posted (Last 30 Days)
2
