Growth Marketing Manager - Wellness & Consumer Goods DTC

USA (Remote)

$100K/yr – $110K/yrMid Level5+ years expFull time

Posted 3 months ago

Job Summary

Drive growth marketing for a wellness/CPG brand with full-funnel paid media ownership and advanced attribution.

  • Own scaling strategy for Meta/Google ads and profitable CAC payback.
  • Must-have: 5+ years in growth for Health & Wellness/CPG and mastery of Meta/Google.
  • Standout: Advanced attribution with Triple Whale/GA4 and a proven growth track record.

Job Description

Responsibilities

  • Performance Scaling: Own the strategy and hands-on execution for Meta and Google Ads, focusing on aggressive but profitable scaling of customer acquisition.
  • Full-Funnel Ownership: Manage the entire journey from the first "scroll-stop" to the final conversion, including creative testing, offer architecture, and landing page optimization.
  • Data & Attribution Mastery: Utilize advanced attribution modeling and tools (e.g., Triple Whale, GA4) to gain visibility into the true impact of spend, distinguishing between organic lift and paid performance.
  • Market Positioning: Apply deep industry knowledge of the wellness and CPG landscape to position our products effectively.

Requirements

  • DTC Industry Expertise: 5+ years of growth marketing experience, with a significant portion of that time spent in-house or at a specialized agency for Health & Wellness, Beauty, or high-velocity CPG brands.
  • Meta & Google Mastery: Expert-level proficiency in Meta Ads Manager and Google Ads.
  • Proven Growth Track Record: Demonstrated ability to scale a brand’s digital presence through structural account rebuilds, creative testing frameworks, and funnel optimization.
  • Advanced Tech Stack: Experience using modern DTC attribution and analytics platforms (e.g., Triple Whale, Northbeam, GA4).
  • Analytical Mindset: Strong understanding of unit economics, specifically CAC, LTV, and payback periods.

Preferred

  • Direct experience working for leading wellness or supplement brands.
  • A portfolio of successful "winning" creative strategies you’ve ideated and executed.
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BIOptimizers

Optimizing Health & Performance Since 2004BIOptimizers USA, Inc. was founded with a mission: to help people achieve optimal health and well-being. Since 2004, we’ve developed high-quality, research-backed supplements that enhance every aspect of health—from digestion and nutrient absorption to stress management, mental clarity, and peak physical performance.We believe true health goes beyond just taking supplements. It’s about embracing a holistic lifestyle that nurtures the body, mind, and spirit. That’s why our products are designed to deliver exceptional results, address specific health concerns, and contribute to a balanced and vibrant life. Our flagship products include MassZymes, P3-OM, and Magnesium Breakthrough, which are trusted by thousands for their efficacy and quality.MassZymes is a complete digestive enzyme formula, enhancing digestion and nutrient absorption. P3-OM is a powerful probiotic for gut health and immunity, while Magnesium Breakthrough is a full-spectrum magnesium blend promoting relaxation, better sleep, and overall well-being. Every formula is crafted with precision, adhering to the highest standards of purity and potency to deliver the best possible results.Our core values—integrity, transparency, and customer focus—guide everything we do. We’re committed to continuous learning, innovation, and being transparent with our customers. This ensures that our products remain at the cutting edge of nutritional science, setting new benchmarks for quality and effectiveness in the industry.With a dedicated team of experts, scientists, and nutritionists, we redefine what it means to be healthy. We invite you to join us on this journey to optimize human performance, health, and vitality. Whether you’re looking to boost athletic performance, improve digestion, or feel more energized, BIOptimizers is here to support your health goals and help you thrive every day.Optimize for a healthier, more vibrant you with BIOptimizers.

Founded in 2004
Reno, Nevada, USA
110 employees (17 in marketing)

Salaries

Posted range

$100K/yr – $110K/yr

Taken straight from the job posting.

See all BIOptimizers salaries