Responsibilities

• Own and optimize the website conversion funnel , from first visit to lead submission
• Analyze user behavior andidentifyopportunities to improve the website user journey and conversion paths .
• Plan, execute, and analyze A/B and multivariate tests on landing pages, forms, CTAs, layouts.
• Monitor and report on key website and funnel performance metrics , including:
• Visitor-to-lead conversion rate
• Key page conversion rates
• Bounce rate and engagement metrics
• Traffic source performance
• Lead quality and funnel progression
• Build dashboards and regular reports to provide visibility into website and campaign performance.
• Ensure proper tracking, tagging, and analytics setup across the website.

Requirements

• 3–6 years of experience in conversion rate optimization, growth marketing, or digital marketing, preferably in B2B SaaS.
• Proven track record of improving website conversion rates and lead generation performance.
• Hands-on experience running A/B tests and using experimentation tools.
• Strong experience with web analytics platforms (Google Analytics, Looker Studio, or similar).
• Strong analytical skills and ability to translate data into actionable insights.
• Experience working with CMS platforms and landing page builders.
• Ability to collaborate effectively with designers, developers, and marketing stakeholders.

Preferred

• Experience with CRO tools (Hotjar, Microsoft Clarity, etc.).
• Experience optimizing B2B lead generation websites.
• Familiarity with SEO, AI O and inbound marketing.
• Basic understanding of HTML/CSS and web technologies.