Responsibilities

• Execute demand generation programs across channels with agency partners
• Support ABM and targeted campaigns aligned to GTM priorities
• Manage lead flow, handoff, and nurture programs
• Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion
• Partner with Sales and Customer Success on lifecycle moments and use cases
• Use marketing to drive engagement within the existing customer base
• Own website backlog, prioritization, and performance outcomes
• Partner with agencies on SEO strategy and execution
• Lead CRO testing and optimization efforts
• Track pipeline contribution, conversion rates, and lifecycle engagement

Requirements

• 6–9 years experience in demand generation, growth, or lifecycle marketing
• Experience owning pipeline stages, website performance, or lifecycle programs
• Strong analytical mindset; comfortable being measured on outcomes
• Experience working with agencies and holding them accountable
• Comfortable operating in a complex B2B SaaS funnel

Benefits

Wayvia encourages a healthy work-life balance and commitment to employee wellbeing. We are consistently evaluating areas to support and foster a community of engaged employees. Wayvia is an international employer so some benefits offering will vary from country to country, however, below you can see employer sponsored contributions:

• - Flexible work-from-home arrangements
• - 401K Match
• - Flexible vacation
• - Medical/Dental/Vision
• - 16 weeks of paid parental leave (US)
• - Technical stipend
• - Professional development programs
• - Wellness programs