Growth Marketing Manager at Walden Local Meat Co. | USA | $90K/yr – $115K/yr

Walden Local Meat Co.

Growth Marketing Manager

USA (Remote)

$90K/yr – $115K/yrMid Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own paid acquisition and CRO for a data-driven membership business, with clear targets, multi-channel media governance, and end-to-end funnel optimization that ties CAC to lifetime value.

Acquisition Strategy: own targets, plan, and budget with the CMO; build a scalable channel mix and reporting from impression to 90-day retention.
Conversion Optimization: own landing pages and forms; run disciplined A/B tests and rapid implementation with the systems team.
Growth & Agencies: manage the creative brief loop, test frameworks, and a high-performing asset library; start with an agency and transition to in-house if warranted.

Job Description

Own the member acquisition number. You’ll set revenue and net new member targets with the CMO, build the plan to hit them, and be accountable for the result.
Develop and manage the acquisition media strategy across paid social (Meta, TikTok), paid search, and emerging channels—initially through an agency partner, increasingly through internal capabilities you build.
Manage the agency relationship day-to-day: set briefs, review creative, approve media plans, challenge performance, and ensure the work reflects the brand. You’re the client, not the audience. Act like it.
Manage acquisition budgets with the rigor of someone spending their own money. Know your CAC by channel, by campaign, by cohort. Know which dollars are working and which are performative.
Build the reporting infrastructure to track acquisition performance end-to-end: from impression to click to signup to first delivery to 90-day retention. If you can’t see it, you can’t fix it.
Own the conversion funnel from ad click to membership signup. Every landing page, every form, every step in the flow is yours to improve.
Build and run a disciplined testing program: A/B tests on landing pages, signup flows, pricing presentation, social proof, and offer structure. Hypothesize, test, measure, decide, repeat.
Work with the systems team (or directly, if you have the chops) to implement changes. We’re not a company that needs a 6-week sprint to change a headline.
Partner with our creative agency to develop acquisition creative that actually converts—not just wins awards. You’ll own the brief, the feedback loop, and the performance data that tells you whether the work is working.
Develop creative testing frameworks: know which messages, formats, hooks, and proof points drive signups, and feed that intelligence back to the agency and internal content team.

Build a library of high-performing creative assets and understand why they work. Pattern recognition across hundreds of ad variants is the job.
Collaborate with the Content Creator on organic-to-paid content pipelines. The best performing paid creative often starts as organic content that proved itself.

This role starts as a team of one managing an agency. Your job is to prove the model, then build the team. When the numbers justify it, you’ll make the case for internal media buying, dedicated CRO resources, or additional channel specialists.
Evaluate and recommend the marketing technology stack: attribution, analytics, landing page tools, testing platforms. We’re not over-tooled—we need someone to build the right foundation.

Develop SOPs, playbooks, and documentation so that growth knowledge lives in the company, not just in your head or the agency’s.
Partner with the MX team to close the loop between acquisition quality and downstream retention. Not all members are equal. You need to care about who you’re acquiring, not just how many.

Walden Local Meat Co.

3.6 Glassdoor

Walden is cultivating a thriving food system from the ground up.Like your own personal farmer's market, we deliver 100% grass-fed beef, pasture-raised meats and eggs, cheese, butter, groceries, and more—all raised with care, crafted for flavor, and delivered straight from regenerative pastures to your doorstep.We're connecting families in New England, New York and New Jersey with independent family farmers doing it right. It’s a commitment to going beyond sustainability with regenerative farming practices, managing pastures to build healthy soil, sequester carbon, and restore the land. Our animals eat diets they’re meant to, without antibiotics, steroids, garbage (look it up) and other shortcuts. It’s not efficient, but that’s the point. Honest food, raised the Walden Way, is worth it — and our members get it.Together, we’re breaking the grip of factory farming and creating a food system that’s healthier in every way: for the land, the animals, the farmers, and families. If that sounds like a mission worth fighting for, we’d love to meet you.

Founded in 2013

Tewksbury, Massachusetts, USA

42 employees (2 in marketing)

www.waldenlocalmeat.com/our-story

56% recommend to a friend

100% CEO approval