Responsibilities

• Own Acquisition StrategyExecution (40%).
• Own the member acquisition number. You'll set revenue and net new member targets with the CMO, build the plan to hit them, and be accountable for the result.
• Develop and manage the acquisition media strategy across paid social (Meta, TikTok), paid search, and emerging channels—initially through an agency partner, increasingly through internal capabilities you build.
• Manage the agency relationship day-to-day: set briefs, review creative, approve media plans, challenge performance, and ensure the work reflects the brand.
• You're the client, not the audience. Act like it.
• Manage acquisition budgets with the rigor of someone spending their own money. Know your CAC by channel, by campaign, by cohort.
• Know which dollars are working and which are performative.
• Build the reporting infrastructure to track acquisition performance end-to-end: from impression to click to signup to first delivery to 90-day retention. If you can't see it, you can't fix it.
• Conversion Rate Optimization (25%).
• Own the conversion funnel from ad click to membership signup. Every landing page, every form, every step in the flow is yours to improve.

Requirements

• 4–7 years in growth marketing, performance marketing, or demand generation with direct ownership of acquisition metrics (new members/customers, revenue) and media budgets.
• Hands-on experience managing paid media across Meta and Google-in-platform, not just reviewing agency reports.
• Experience managing an agency or external media partner.
• Fluency in acquisition economics: CAC, LTV, payback periods, cohort analysis, channel contribution.
• CRO experience: you've run landing page tests, improved conversion funnels, and can explain the statistical rigor behind your testing methodology without hand-waving.
• You can build a dashboard, write a SQL query (or learn fast), and navigate GA4, Motion and Meta Ads Manager without someone holding your hand.

Preferred

• Experience in DTC subscription or membership businesses.
• You've worked on a small marketing team where growth wasn't a department—it was you.
• Comfort with AI tools for analysis, creative iteration, and workflow automation. We use Claude extensively and expect you to as well.
• Experience with Shopify, BigCommerce, Klaviyo, or similar ecommerce and email platforms.
• You care about food, agriculture, sustainability, or mission-driven businesses. Not required, but the people who thrive here tend to care about what we're building, not just the growth problem.

Benefits

• Health, dental, and vision insurance.
• Unlimited Paid time off + company holidays.
• 5 lbs of Walden Local products every week.
• Real budget authority. You'll manage meaningful media spend and have the autonomy to allocate it where the data says it belongs.
• Direct line to the CMO. No layers. No approvals committee. Fast decisions, fast learning, fast results.
• A team that values sharp thinking over seniority, and conviction backed by data over consensus.