Growth Marketing Manager

Cambridge, MA (Remote)

$100K/yr – $130K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the integrated marketing ecosystem for AI powered inspection and industrial analytics, shaping growth in select manufacturing verticals with crisp demand-gen, events, and content that translate complex tech into business value.

  • Vertical Marketing & Campaign Execution: Own industry-specific plans for manufacturing, automotive, plastics, and logistics to drive awareness and pipeline.
  • Demand Gen & Content Engine: Lead digital, events, partner programs, and collateral that improve lead quality and conversion.
  • Industry Engagement: Scale speaking engagements, shows, and partnerships to boost market presence and trusted buyer conversations.

Job Description

Responsibilities

  • Strategic Marketing: Develop and execute marketing strategies for Tristar AI's AI-powered quality inspection, machine vision, and industrial analytics solutions.
  • Strategic Marketing: Create industry-specific marketing plans targeting manufacturing, automotive, plastics, food & beverage, injection molding, logistics, and other key verticals.
  • Strategic Marketing: Align marketing initiatives with business growth objectives and sales targets.
  • Demand Generation & Campaigns: Define, execute, and optimize awareness and demand generation campaigns.
  • Demand Generation & Campaigns: Drive qualified lead generation through digital, event, partner, and content marketing initiatives.
  • Demand Generation & Campaigns: Manage campaign performance and continuously improve conversion metrics.
  • Events & Industry Engagement: Plan and execute trade shows, conferences, customer events, workshops, and webinars.
  • Events & Industry Engagement: Coordinate event messaging, promotional activities, and post-event lead follow-up.
  • Events & Industry Engagement: Identify speaking opportunities and industry partnerships that strengthen Tristar AI's market presence.
  • Marketing Content & Collateral: Develop and maintain marketing materials including: Presentations
  • Marketing Content & Collateral: Brochures
  • Marketing Content & Collateral: Product sheets
  • Marketing Content & Collateral: Videos
  • Marketing Content & Collateral: Case studies
  • Marketing Content & Collateral: White papers? (will be included) - Sales enablement materials - Collaborate with engineering, product, and sales teams to communicate technical value propositions effectively.
Tristar AI logo

Tristar AI

Manufacturers depend on reliable operations to produce goods, in industries that require precision such as plastics, automotive, and chemicals. Tristar AI provides manufacturers with the world's most advanced computer vision AI system that keeps track of when things go wrong in production, quality, and maintenance.Our AI-powered cameras and software collect production data, allowing plant managers to receive alerts about operations issues in real-time, preventing monetary losses.Explore our state-of-the-art technology to optimize your manufacturing processes and achieve operational excellence.

Boston, Massachusetts, USA
23 employees (1 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
31.6%
Direct
46.3%
Referral
5.8%
Social
14.9%
Paid
1.3%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$3.2M
Last Raise
$3.2M
Seed, 2 years ago

Funding History

  • Jun 2024
    Seed • $3.2M
  • Apr 2023
    Seed