Responsibilities

• Strategic Marketing - Develop and execute marketing strategies for Tristar AI's AI-powered quality inspection, machine vision, and industrial analytics solutions. - Create industry-specific marketing plans targeting manufacturing, automotive, plastics, food & beverage, injection molding, logistics, and other key verticals. - Align marketing initiatives with business growth objectives and sales targets.
• Demand Generation & Campaigns - Define, execute, and optimize awareness and demand generation campaigns. - Drive qualified lead generation through digital, event, partner, and content marketing initiatives. - Manage campaign performance and continuously improve conversion metrics.
• Events & Industry Engagement - Plan and execute trade shows, conferences, customer events, workshops, and webinars. - Coordinate event messaging, promotional activities, and post-event lead follow-up. - Identify speaking opportunities and industry partnerships that strengthen Tristar AI's market presence.
• Marketing Content & Collateral - Develop and maintain marketing materials including: - Presentations - Brochures - Product sheets - Videos - Case studies - White papers - Sales enablement materials - Collaborate with engineering, product, and sales teams to communicate technical value propositions effectively.
• Digital Marketing - Manage website content and optimization. - Oversee social media strategy and execution. - Manage digital advertising programs. - Drive SEO and content marketing initiatives to improve visibility and inbound lead generation.
• Customer Success & Thought Leadership - Lead development and publication of customer success stories and ROI case studies. - Work with customers, sales, and engineering teams to document measurable business outcomes. - Support thought leadership initiatives that position Tristar AI as a leader in industrial AI and computer vision.
• Lead Management - Manage marketing-generated leads and coordinate handoff to sales. - Monitor lead quality, conversion rates, and pipeline contribution. - Support CRM processes and reporting.

Benefits

• Health, Dental, Vision Benefits
• Eligible to participate in Employer 401K Plan