Responsibilities

• Lead the day-to-day execution and optimization of paid media programs across Meta, Google, YouTube, and emerging channels
• Own the full lifecycle of paid marketing—from testing and launch through scaling and performance analysis—driving efficient customer acquisition against key KPIs
• Partner with internal marketing and creative teams to deliver high-impact, on-brand campaigns
• Collaborate with external agencies and contractors to unlock new growth opportunities
• Manage daily campaign execution, including audience strategy, bid optimization, budgeting, pacing, and performance troubleshooting
• Build and lead structured A/B testing roadmaps to improve CTR, CAC, ROAS, and overall media efficiency
• Monitor emerging generative AI platforms and optimize visibility, testing new approaches as search behavior evolves
• Stay ahead of AEO and SEO trends, algorithms, and competitor tactics to ensure Trade remains best-in-class
• Support SEO strategy across keyword research, content optimization, and technical audits
• Translate performance data into actionable insights and recommendations for cross-functional stakeholders
• Ensure data accuracy and measurement integrity, applying strong validation and tracking best practices
• Proactively identify new growth levers, platform opportunities, and performance innovations

Requirements

• 3+ years of experience in growth or performance marketing for consumer-facing brands across paid social and paid search; experience with startups or subscription models is a plus
• Proven expertise managing campaigns across Meta, Google, YouTube, and TikTok Ads
• Strong analytical skills with proficiency in GA4, Looker, Shopify, and Excel/Google Sheets (pivot tables and advanced functions)
• Experience developing and executing SEO strategies; familiarity with AEO or demonstrated ability to quickly build subject-matter expertise
• Experience building and executing structured A/B testing frameworks
• Familiarity with data visualization tools and dashboard reporting; ability to communicate insights to both technical and non-technical audiences
• Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision-making
• Excellent cross-functional communication and collaboration skills

Preferred

• Experience with startups or subscription models is a plus
• Experience with emerging platforms beyond Meta/Google/YouTube (e.g., TikTok, Reddit) is a plus
• Familiarity with AEO or demonstrated ability to quickly build subject-matter expertise could be a plus

Benefits

• The chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership team
• The opportunity to deepen your skills and make a lasting impact as the organization scales
• Ongoing mentorship and support from leadership and management
• A competitive salary and unlimited vacation
• $500 a year to spend on amazing coffee
• Best-in-class health benefits and a 401(k)
• Twice-monthly catered lunches
• A pet-friendly office
• Two paid days of Trade-sponsored community service each year