Responsibilities

• Building, managing, and scaling Meta campaigns end-to-end, from account structure and audience strategy to bid optimization and budget allocation
• Running a structured weekly testing cadence across creative, audiences, and placements to continuously improve performance
• Briefing the in-house creative team on what's resonating in-market, writing short creative briefs, and helping source new assets economically
• Analyzing campaign performance data to surface trends, form hypotheses, and make budget recommendations to hit acquisition targets
• Working within our internal attribution system to understand true channel performance beyond platform-reported metrics
• Identifying opportunities to improve conversion rates across the customer acquisition funnel
• Communicating performance results and strategic recommendations to your manager and key stakeholders
• Staying current on Meta platform changes, algorithm updates, and emerging best practices
• Exploring expansion opportunities into additional paid social and digital channels (e.g., TikTok, Applovin, Reddit) as the role evolves

Requirements

• 3-5 years of hands-on experience managing Meta ad campaigns at significant monthly spend levels
• Expertise in Meta Ads, including campaign structure, audience building, bidding strategies, and creative testing frameworks
• Experience understanding and pivoting strategy as needed with algorithm changes
• Understanding of how creative drives performance on Meta, with the ability to identify what's working and translate that into clear briefs for a creative team
• Comfortable with marketing analytics, attribution models, and evaluating performance beyond last-click or platform-reported metrics
• A bias toward action and ownership
• Strong analytical skills with the ability to turn data into clear recommendations
• Agency or in-house background both welcome

Preferred

• Experience in DTC or subscription is a major plus
• Agency or in-house background both welcome

Benefits

• Flexible paid time off (with a minimum of 15 days off you are highly encouraged to take)
• Comprehensive healthcare coverage we really invest in
• 401k with match
• Free Tovala Smart Oven and discounted Tovala meals
• Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
• Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag