Responsibilities

• Your Impact: As Growth Marketing Manager, you will help ensure that marketing efforts are focused, prioritized, and aligned to driving meaningful pipeline outcomes.
• This role sits across the full funnel and plays a key role in shaping how Torch builds and scales its demand engine.
• You will help determine what we should run, who we should target, and how channels work together to drive pipeline.
• You’ll take a data-driven approach to growth — using audience segmentation, performance insights, and experimentation to continuously improve how we acquire, engage, and convert our ideal customers.
• This role is not about running isolated campaigns. It’s about ensuring every campaign is intentional, targeted to the right audience, and contributes to overall funnel performance.
• Day to Day: Campaign Strategy, Prioritization & Execution — Align campaign planning to pipeline and SQL targets, ensuring efforts are tied to measurable outcomes; Identify and prioritize high-impact campaigns based on audience, channel, and expected return; Define how channels (lifecycle, partnerships, content, events, paid) work together within each campaign; Coordinate campaign execution from planning through launch, ensuring alignment across teams; Make tradeoff decisions on where to invest vs. what not to run based on performance and capacity
• Audience & Data Segmentation — Develop and refine audience segmentation strategies based on ICP and behavior; Ensure campaigns are targeted to the right accounts and personas; Partner with RevOps to improve data quality, segmentation, and targeting accuracy
• Experimentation, Funnel Optimization & Performance — Identify bottlenecks across the funnel and develop hypotheses to improve conversion and pipeline generation; Design and run experiments across channels, messaging, and audiences to improve performance; Analyze campaign and funnel data to uncover insights and recommend optimizations; Improve funnel velocity, conversion rates, and overall marketing efficiency; Scale successful initiatives and iterate quickly on underperforming programs
• Reporting & Insights — Develop visibility into campaign performance and pipeline contribution; Translate performance data into clear recommendations and next steps; Help the team make more informed, data-driven decisions

Requirements

• 4-7 years of B2B marketing experience , ideally across demand gen, lifecycle, or growth
• Strong understanding of funnel metrics and how marketing drives pipeline
• Experience prioritizing campaigns based on business goals, not just executing requests
• Ability to identify which campaigns are worth running — and confidence to push back on those that aren’t
• Experience working with audience segmentation and targeting strategies to reach the highest-value accounts
• Strong data instincts and ability to translate insights into clear, actionable decisions
• Systems thinking mindset: able to connect channels, campaigns, and funnel stages into a cohesive strategy
• Comfort operating in ambiguity and making judgment calls with imperfect information
• Bias toward action: able to move quickly from idea to execution while continuously iterating

Benefits

• - 401(k) benefits with Empower
• - Medical and dental coverage via Aetna
• - Unlimited PTO
• - Paid parental leave
• - Fully stocked office kitchen for in-person team members
• - An employee-driven culture with happy hours, team events, and other initiatives to celebrate our many successes