GROWTH MARKETING MANAGER

Responsibilities

• End-to-End Paid Search Ownership: Channel Leadership: Architect and execute growth strategies across Google, including Search/Text Ads, Google Shopping, Performance Max (PMAX), and YouTube.
• Product Feed Management: Collaborate with eCommerce and product engineering teams to optimize product data feeds (Feedonomics, Google Merchant Center) for maximum visibility, accurate inventory status, and enhanced Shopping ad performance.
• Continuous Optimization: Proactively manage keywords, negative mapping, audience targeting, search query performance, and ad copy extensions to stay ahead of retail trends.
• Paid Social Support & Cross-Channel Synergy: Paid Social Assistance: Partner with the Senior Growth Marketing Manager to manage, scale, and evaluate paid social campaigns across major channels (Meta, Pinterest, TikTok).
• Cross-Pollination of Insights: Use search intent data to inform paid social testing roadmaps, and vice versa, creating a continuous feedback loop between push and pull channels.
• Strategy, Account Structure, and Execution: Campaign Architecture: Establish clean, scalable, and data-backed account structures that maximize platform machine learning capabilities (e.g., smart bidding frameworks, PMAX asset groups).
• Creative Strategy: Develop clear creative briefs for our internal design and copywriting teams. Continually test video content on YouTube, visual asset hooks on Social, and high-impact messaging across text surfaces.
• Budgeting & Bidding: Manage multi-million-dollar annual budgets. Set and dynamically adjust bidding strategies based on inventory depth, promotional calendars, margins, and performance efficiency.
• Ecosystem Integration & Performance Insights: Holistic Marketing View: Understand and optimize for how paid channels fit within Title Nine’s full funnel, monitoring how search clicks interact with organic traffic, email marketing, and direct mail.
• Customer Lifecycle Analytics: Analyze and optimize campaigns distinctly for New Customer Acquisition (NCA) vs. Returning/Repeat Customer Conversion, ensuring that budget allocation aligns with Title Nine’s overall cohort value goals.

Requirements

• Experience: 4–6+ years of direct, hands-on experience in performance marketing, with a proven track record of managing scaling budgets in a Direct-to-Consumer (DTC) retail, e-commerce, or apparel environment. Agency background supporting retail/DTC brands is a major plus.
• Search Expertise: Deep technical mastery of Google Ads, Google Merchant Center, and Performance Max mechanics.
• Social Capabilities: Hands-on experience or solid operational understanding of managing ad platforms like Meta Ads Manager, Pinterest Ads, and TikTok Ads.
• Data-Driven & Analytical: Expert proficiency with digital analytics suites (Google Analytics 4, Shopify Analytics, Looker Studio, or alternative BI platforms). You look past surface-level clicks to study cohort behavior and margins.
• Creative Eye: A strong intuition for retail and apparel creative. You know what makes a thumb-stopping ad layout or a high-converting PMAX asset mix.
• AI-Enabled Workflows: Build and maintain AI skills and automations that speed up reporting, feed audits, search query reviews, and creative briefs.
• Mindset: An entrepreneurial self-starter who is equal parts strategic thinker and meticulous executor. You’re ready to zoom out to look at quarterly targets and zoom in to refine product feed tags.

Benefits

• Medical, Dental, Vision, and Life Insurance
• Unlimited Paid Time Off plus 14 paid Holidays (including your birthday!)
• 401(K) with employer match
• Paid Parental Leave policy
• The Title Nine Product Knowledge program: where you’ll receive free T9 products for your first 12 months (to get you up to speed on our product line)
• A generous employee discount on Title Nine Products and other industry “Pro Deals”
• A Bike Bucks & Carpooling rewards program
• Onsite Weekday Workouts