Responsibilities

• Own the execution of comprehensive growth marketing strategies and campaigns to drive leads, pipeline, and revenue while building and managing reporting frameworks to track performance across the funnel.
• Monitor key metrics like CAC payback, lead-to-close conversion, and channel-level efficiency, delivering data-driven insights to refine audience targeting, creative strategy, and channel mix.
• Collaborate closely with Sales, Product, and RevOps teams to improve overall performance while running structured experiments to validate hypotheses and uncover growth opportunities.
• Evaluate and implement marketing tools and technologies to streamline workflows, improve attribution, and enhance reporting capabilities that scale what works across all channels.
• Stay on top of industry trends and competitive insights to identify white space opportunities, inform campaign planning and messaging strategy, and drive a culture of continuous learning and optimization.

Requirements

• 5+ years of experience in B2B growth marketing or similar role, preferably in SaaS.
• Strong analytical skills and experience with data-driven decision making.
• Excellent communication and presentation skills, with the ability to effectively articulate performance updates and recommendations to cross-functional partners.
• Proficiency in marketing automation platforms (e.g., ActiveCampaign) and CRM systems (e.g., Salesforce).

Preferred

• Experience working at a high-growth, early-stage startup.
• A track record of success driving clever and efficient growth marketing strategies.
• Familiarity with SQL or data analytics tools.