Senior Growth Strategist
Advantage HQ
USA (Remote)
$180K/yr - $320K/yrAgencyFull-timeSenior level5+ years exp.
22 hrs ago
Growth Marketing Manager, SEM
San Francisco, CA (Remote)
$105K/yr – $160K/yrSenior Level8+ years expFull time
Posted 3 weeks ago
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Job Summary
Own paid search operations for a high impact SEM program, driving growth through testing, automation, and precise measurement.
- Growth Infrastructure: Build and scale tracking, attribution, and automated reporting for SEM.
- Performance Analytics: Lead measurement of iROAS, lift, and incremental impact using in-house and third-party data.
- Automation & Experimentation: Drive ad copy, keyword, and bidding experiments with a roadmap and cross-functional partners.
Job Description
Responsibilities
- Execute & improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth
- Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs
- Develop experimentation roadmap for ad copy, keywords, bidding and more
- Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools
- Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementally, lift, etc.) using a combination of in-house and third-party data
Requirements
- 8+ years experience in paid digital advertising, with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals
- Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative
- Ability to manage relationships with a large portfolio of ad vendors and partners
- Ability to define and execute on a 6-12 month roadmap with aggressive milestones
- Experience with TROAS + LTV bidding
- Strong data analytics skills (pivot tables, vlookups, basic modeling)
- Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis
Thumbtack
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance, and bigger improvements. We help homeowners know projects to do, when to do them, and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.Please be advised: Thumbtack's Recruiting team will only communicate with active candidates from Thumbtack LinkedIn verified accounts and name@thumbtack.com email addresses. Careers-thumbtack.com is a fradulent email address.
