Growth Marketing Manager | Scaled Advertising for Healthcare at Wesley Financial Group | Franklin, TN

Wesley Financial Group

Growth Marketing Manager | Scaled Advertising for Healthcare

Franklin, TN (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Own full-stack growth marketing for local healthcare, driving patient bookings through paid ads, copy, and email while expanding into new markets.

Own multi-channel campaigns (Meta, Google) and landing pages that convert to visits.
Must-have: 3–7+ years in healthcare growth marketing with hands-on ad budgets and direct response copy.
Standout: Proven dashboards, CPA/ROAS optimization, and market expansion to new locations.

Job Description

Responsibilities

Run All Paid Advertising – Own every campaign across Meta, Google Search, Google Local Services Ads, and more.
Set a weekly new-patient target. Track it. Report on it. Be accountable for it.
Manage the budget with discipline—scale what’s performing, reallocate from what isn’t.
Test constantly: creative, copy, hooks, audiences, offers, landing pages. That’s where the leverage is and you know it.
Build landing pages that produce booked visits, not just traffic.
Write All the Copy – Every ad, every email, every landing page, every postcard, every social post.
Develop messaging for different audiences and markets and know which angles work where.
Concept creative direction (static, video, UGC-style). You don’t have to design it, but you have to know what will perform and why.
Build the Email Engine – Welcome sequences, reactivation campaigns, referral asks, appointment follow-ups, provider intros, seasonal content.
Segment and personalize by stage, location, and behavior.

Requirements

3–7+ years of hands-on growth marketing experience scaling a local or regional healthcare business (primary care, urgent care, dental, home health, IV therapy, med spa, chiropractic, or similar).
You’ve personally managed five- and six-figure monthly ad budgets on Meta and Google.
You’re a direct-response copywriter. Ads, emails, landing pages—you write them, they convert, and you have the results to show for it.
Proficient with a CRM/email platform (ActiveCampaign, HubSpot, Mailchimp, Klaviyo, or comparable).
You live in Meta Ads Manager, Google Ads, and Google Analytics daily.
You’re data-fluent. CPA, ROAS, conversion rates, and attribution are your decision-making tools.

Benefits

Comprehensive Medical Insurance
Dental Insurance
Vision Insurance
401(k) with Company Match
Competitive Salary
Great Company Culture — Backed by Awards, Not Just Words
Part of a Growing, Inc. 5000-Ranked Company with 300+ Employees Nationwide
Supportive Senior Leadership That’s Approachable and Invested in Your Success
Professional Development and Opportunities to Grow with the Company
Community Involvement — Wesley Actively Supports Local Charities and Events

Wesley Financial Group

Over 150,000 people reach out to us every year for help canceling their timeshare. We've canceled over $635,000,000 in timeshare debt and maintenance fees. Wesley Financial Group is a consumer rights group founded in 2011 by owner Chuck McDowell. We specialize in complete timeshare cancellation and timeshare debt elimination for individuals and families who have experienced fraud, misrepresentation, and/or lies during sales presentations. Too often, consumers are pressured into unnecessarily purchasing expensive timeshare agreements. Wesley Financial Group assists those who have ended up in seemingly helpless situations by standing by our clients, ensuring the timeshare and all of its attached debt are eliminated, and fighting for every last penny spent on the timeshare to be returned.www.WesleyFinancialGroup.com

Founded in 2011

Franklin, Tennessee, USA

211 employees (6 in marketing)

www.wesleyfinancialgroup.com