Responsibilities

• Own campaign across Meta, Google Local Services Ads, and more.
• Set a weekly new-patient target. Track it. Report on it. Be accountable for it.
• Manage the budget with discipline—scale what’s performing, reallocate from what isn’t.
• Test constantly: creative, copy, hooks, audiences, offers, landing pages. That’s where the leverage is and you know it.
• Build landing pages that produce booked visits, not just traffic.
• Every ad, every email, every landing page, every postcard, every social post.
• Develop messaging for different audiences and markets and know which angles work where.
• Concept creative direction (static, video, UGC-style). You don’t have to design it, but you have to know what will perform and why.
• Welcome sequences, reactivation campaigns, referral asks, appointment follow-ups, provider intros, seasonal content.
• Segment and personalize by stage, location, and behavior.

Requirements

• 3–7+ years of hands-on growth marketing experience scaling a local or regional healthcare business (primary care, urgent care, dental, home health, IV therapy, med spa, chiropractic, or similar).
• You’ve personally managed five- and six-figure monthly ad budgets on Meta and Google.
• You’re a direct-response copywriter. Ads, emails, landing pages—you write them, they convert, and you have the results to show for it.
• Proficient with a CRM/email platform (ActiveCampaign, HubSpot, Mailchimp, Klaviyo, or comparable).
• You live in Meta Ads Manager, Google Ads, and Google Analytics daily.
• You’re data-fluent. CPA, ROAS, conversion rates, and attribution are your decision-making tools.

Benefits

• Health & Wellness
• Comprehensive Medical Insurance
• Dental Insurance
• Vision Insurance
• Culture & Growth
• Great Company Culture — Backed by Awards, Not Just Words
• Part of a Growing, Inc. 5000-Ranked Company with 300+ Employees Nationwide
• Supportive Senior Leadership That’s Approachable and Invested in Your Success
• Professional Development and Opportunities to Grow with the Company
• Community Involvement — Wesley Actively Supports Local Charities and Events
• The Work Itself
• Real Marketing Budget — You Won’t Be Asked to Do More with Nothing