Growth Marketing Manager | Scaled Advertising for Healthcare at Wesley Financial Group | Franklin, TN

Wesley Financial Group

Growth Marketing Manager | Scaled Advertising for Healthcare

Franklin, TN (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

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Job Summary

Lead end-to-end growth marketing for local healthcare, owning multi-channel campaigns and market launches to drive patient visits.

Own cross-channel campaigns and landing pages to grow new patients.
Must-have: 3–7+ years of local healthcare growth marketing with five- to six-figure ad budgets.
Standout: Build go-to-market playbooks for new markets and a scalable referral program.

Job Description

Responsibilities

Own every campaign across Meta, Google Search, Google Local Services Ads, and more
Set a weekly new-patient target. Track it. Report on it. Be accountable for it
Manage the budget with discipline—scale what’s performing, reallocate from what isn’t
Test constantly: creative, copy, hooks, audiences, offers, landing pages
Build landing pages that produce booked visits, not just traffic
Write All the Copy: Every ad, every email, every landing page, every postcard, every social post
Develop messaging for different audiences and markets and know which angles work where
Concept creative direction (static, video, UGC-style)
Build the Email Engine: Welcome sequences, reactivation campaigns, referral asks, appointment follow-ups, provider intros, seasonal content
Segment and personalize by stage, location, and behavior
Own the email KPIs and improve them month over month
Create and Manage Referral Channels: Build a referral program that turns patients and local partners into a predictable source of new business
Track every source. Optimize the incentives. Keep the pipeline active
Launch New Markets: Own the go-to-market playbook for each new location
Geo-targeted ads, local SEO, Google Business Profile, direct mail, community outreach
Adapt strategy to each market’s demographics, competition, and local referral landscape
Report on Everything: Build and maintain a live dashboard leadership can check at any time
Weekly reporting: new patients by channel, CPA, email performance, referral volume, ROI
Data drives every decision. No exceptions

Requirements

3–7+ years of hands-on growth marketing experience scaling a local or regional healthcare business (primary care, urgent care, dental, home health, IV therapy, med spa, chiropractic, or similar)
You’ve personally managed five- and six-figure monthly ad budgets on Meta and Google
You’re a direct-response copywriter. Ads, emails, landing pages—you write them, they convert, and you have the results to show for it
Proficient with a CRM/email platform (ActiveCampaign, HubSpot, Mailchimp, Klaviyo, or comparable)
You live in Meta Ads Manager, Google Ads, and Google Analytics daily
You’re data-fluent. CPA, ROAS, conversion rates, and attribution are your decision-making tools

Benefits

Health & Wellness
Comprehensive Medical Insurance
Dental Insurance
Vision Insurance
Financial
401(k) with Company Match
Competitive Salary
Culture & Growth
Great Company Culture — Backed by Awards, Not Just Words
Part of a Growing, Inc. 5000-Ranked Company with 300+ Employees Nationwide
Supportive Senior Leadership That’s Approachable and Invested in Your Success
Professional Development and Opportunities to Grow with the Company
Community Involvement — Wesley Actively Supports Local Charities and Events
The Work Itself
Real Marketing Budget — You Won’t Be Asked to Do More with Nothing
A Marketing Team Already in Place to Support You
Ground-Floor Opportunity to Launch New Markets and Build Something Meaningful
A Product Patients Genuinely Love — 700+ Five-Star Google Reviews and 50,000+ House Calls Completed
“Do All The Good You Can.”
Wesley | Franklin, TN | wesley.com

Wesley Financial Group

Over 150,000 people reach out to us every year for help canceling their timeshare. We've canceled over $635,000,000 in timeshare debt and maintenance fees. Wesley Financial Group is a consumer rights group founded in 2011 by owner Chuck McDowell. We specialize in complete timeshare cancellation and timeshare debt elimination for individuals and families who have experienced fraud, misrepresentation, and/or lies during sales presentations. Too often, consumers are pressured into unnecessarily purchasing expensive timeshare agreements. Wesley Financial Group assists those who have ended up in seemingly helpless situations by standing by our clients, ensuring the timeshare and all of its attached debt are eliminated, and fighting for every last penny spent on the timeshare to be returned.www.WesleyFinancialGroup.com

Founded in 2011

Franklin, Tennessee, USA

211 employees (6 in marketing)

www.wesleyfinancialgroup.com