Growth Marketing Manager

Responsibilities

• Turn marketing strategy into integrated campaigns. Work with the Head of Marketing to translate priorities, target audiences, and revenue goals into campaign plans, channel mixes, budgets, and timelines. Own day-to-day execution from launch through follow-up.
• Run demand generation across owned, earned, and paid channels. Launch and optimize email, website content, social, digital ads, sponsored e-blasts, direct mail, advertorials, and print placements. Coordinate third-party coverage and content distribution, connecting each channel to a clear audience, message, and offer.
• Create and distribute campaign assets. Build compelling emails, landing pages, ads, one-pagers, and case studies, working with internal teammates and vendors as needed. Carry projects from brief to delivery and keep campaigns moving on schedule.
• Test, learn, and improve performance. Test audiences, messaging, offers, creative, and conversion paths. Use results to recommend where to scale, refine, or stop spend, in partnership with the Head of Marketing.
• Convert interest into qualified pipeline. Build nurture and follow-up programs, and work closely with Sales and the SDR team on lead handoffs, qualification feedback, and campaign follow-through. Improve lead quality and conversion from initial engagement to sales opportunity.
• Measure campaigns through pipeline and ARR. Maintain clear campaign tracking in Salesforce and work with Data Science on attribution and reporting. Track spend, engagement, qualified pipeline, and closed-won revenue; share actionable results and recommendations with the Head of Marketing.
• Build a repeatable demand-generation engine. Document campaign playbooks, maintain the campaign calendar, and turn successful tests into repeatable programs. Help the Head of Marketing scale spend and inbound volume while keeping execution quality and revenue impact in focus.

Requirements

• We care more about whether you can grow pipeline and drive ARR than about a title history. The ideal candidate builds the collateral, works the relationships, and owns a revenue number rather than waiting to be handed a plan.
• Core Competencies:
• Hands-on demand-generation marketer - you build audience-focused campaigns across owned, earned, and paid channels, building the assets and managing execution yourself
• Pipeline and revenue focused - you connect campaign performance to qualified pipeline and closed-won ARR, using conversion data and spend efficiency to recommend improvements rather than reporting activity alone
• Strong campaign operator - you manage briefs, budgets, timelines, and follow-up, coordinate teammates and vendors, and reliably carry campaigns from idea to launch to results
• Collaborative across Marketing and Sales - you work with the Head of Marketing on priorities and channel mix, with Sales and SDRs on lead quality and handoffs, and with Data Science on tracking and attribution
• Test-and-iterate mindset - you ship, test messaging, audiences, and offers, and turn what works into repeatable programs; you bring clear recommendations to the Head of Marketing and adapt quickly as you learn
• Valuable Experience
• 3+ years in growth marketing, demand generation, or a revenue-owning marketing role, with a demonstrable track record of driving ARR
• Running multi-channel, full-funnel campaigns and being able to point to the pipeline and ARR they generated

Preferred

• Familiarity with paint, hardware, building materials, farm and feed, lawn and garden, or related industries and their media publications (GIE Media, Lawn & Garden Retailer, Hardware Connection, Paint and Decorating Retailer
• Experience negotiating rate cards, sponsorships, or media placements with trade publications

Benefits

• Full medical, dental, and vision coverage (100% of premiums for you, 50% for dependents)
• 401k with Betterment
• Unlimited PTO with 10 company paid holidays
• Gym allowance
• Daily team lunches for those in office
• Learning materials and audiobook subscriptions
• Dog-friendly office