Senior Director, Growth Marketing (Alma)
Spring Health
USA (Remote)
$200K/yr - $235K/yrIn-houseFull-timeSenior level10+ years exp.
2 hrs ago
Growth Marketing Manager
Aventura, FL
Salary Not AvailableSenior Level5+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the go to market growth engine for three brands by owning paid search, website optimization, and SEO with cross functional partnerships to drive qualified traffic and revenue.
- Ownership: Paid search strategy across three brands and optimization to improve ROAS.
- Website & CRO: Lead site strategy, landing page testing, and conversion improvements.
- SEO & AI search: Drive organic visibility and AI powered search experiences with content collaboration.
Job Description
Responsibilities
- Own Growth Marketing across ReturnPro, Direct Liquidation, and GoWholesale.
- Own paid search strategy, execution, and optimization across ReturnPro, Direct Liquidation, and GoWholesale.
- Develop and manage campaigns across Google Ads, Bing, Shopping, and emerging search platforms.
- Continuously improve acquisition efficiency, conversion rates, and ROAS.
- Identify opportunities to capture high-intent demand across enterprise and recommerce audiences.
- Evaluate and manage external partners as needed while maintaining the ability to independently execute and optimize campaigns.
- Own website strategy and performance across all company web properties.
- Lead conversion rate optimization initiatives including landing page testing, user journey analysis, and performance improvements.
- Monitor website performance and identify opportunities to improve engagement and conversion.
- Own organic search strategy across all brands and business units.
- Develop and execute initiatives that improve visibility across traditional search engines and AI-powered search experiences.
- Conduct keyword research, competitive analysis, and technical optimization planning.
- Partner with Product Marketing & Sales Enablement, ABM, and content contributors to develop search-informed content strategies.
Requirements
- 5–8 years of experience in growth marketing, digital marketing, or related disciplines.
- Demonstrated success managing paid search programs, digital growth initiatives, and website optimization efforts.
- Strong knowledge of SEO, technical SEO, AEO/GEO, conversion rate optimization, and digital analytics.
- Experience leveraging AI-powered tools and platforms to improve marketing efficiency, content performance, search visibility, analytics, and campaign optimization.
- Experience marketing B2B SaaS, technology, ecommerce, marketplace, or retail businesses.
- Experience with Google Analytics, Google Ads, Search Console, social media platforms, and marketing reporting tools.
- Demonstrated ability to evaluate and adapt to emerging digital marketing technologies, AI search behaviors, and evolving customer discovery patterns.
- Experience developing and executing social media strategies.
- Strong analytical and problem-solving skills.
- Ability to translate data into actionable recommendations and business insights.
Preferred
- Curiosity, adaptability, and a commitment to continuous optimization
ReturnPro
At ReturnPro, we help retailers, brands, and 3P sellers turn returns into opportunity. Since 2008, we’ve been redefining what happens after the purchase, making the returns process smarter, more sustainable, and more profitable.Our Full-Lifecycle Returns Management approach covers every step of the post-purchase journey - from the software that powers return initiation and decisioning to the specialized supply chain services that bring products back to life and back to market.What We DoReturns SaaS Platform:Our intelligent returns platform automates decision-making with data-driven logic, simplifying complex workflows and integrating seamlessly across the entire retail ecosystem—from order management to reCommerce marketplaces.Supply Chain Services:Across 2.8 million square feet of specialized facilities, our teams handle everything from data wiping and refurbishment to repackaging and testing—ensuring each product is ready for resale and value recovery.ReCommerce Services:We manage the full reCommerce process for overstock and distressed inventory, maximizing recovery value while minimizing waste.The ReturnPro Impact100M+ pounds of goods saved from landfills16M+ units refurbished, repackaged, and resold2.8M sq. ft. of operational excellence across North AmericaWhy Leading Retailers Choose ReturnPro* Boost revenue by saving the sale, promoting repeat business, and turning returns into profit.* Enhance customer satisfaction through a seamless, transparent post-purchase experience.* Drive operational efficiency by improving visibility and resource utilization.* Achieve sustainability goals by extending product lifecycles and reducing waste.At ReturnPro, we combine technology, data, and human expertise and care to help the world’s top retailers, brands and marketplace sellers recover more, waste less, and build a smarter, circular future for retail.Learn more: returnpro.com
