Responsibilities

• Acquisition Strategy & Paid Growth
• Set acquisition strategy and budget allocation across paid and organic channels with genuine rigor - from content and community to paid infrastructure, with the measurement to know what’s actually driving revenue
• Own performance marketing across paid search, social, and emerging channels - with strong command of bidding, targeting, creative testing, and unit economics
• Identify new growth surfaces before the business needs them and build the case to go after them
• Conversion, Retention & Lifecycle
• Oversee CRO, landing page strategy, email capture, and referral programs as compounding growth levers, not afterthoughts
• Build the retention and lifecycle programs that turn first-time clients into long-term subscribers — using segmentation, behavioral triggers, and channel mix that reflects how our users actually engage
• Own email and SMS as retention channels: flows, broadcasts, A/B tests, and the reporting to improve them
• Experimentation & AI
• Create the experimentation cadence that lets the team move fast and make good decisions, with AI embedded throughout — from creative generation to test analysis to reporting
• Maintain a proactive pulse on new AI opportunities to advance and automate marketing outputs, volume, and quality
• Bring genuine fluency in AI tools and workflows: you use them daily, not aspirationally
• Analytics & Reporting
• Own the growth reporting stack — dashboards, channel-level attribution, funnel analytics, and the weekly/monthly operating cadence that keeps the business oriented
• Build systems that make good decisions easier: define KPIs, track them rigorously, and create feedback loops between data and creative
• Partner with clinical and operations teams to understand the full client journey, not just the top of funnel
• What Success Looks Like
• First 90 Days
• Own paid channels end-to-end and begin experiments to optimize performance
• Lifecycle and retention programs live with measurable impact on engagement and rebooking

Requirements

• 3+ years in growth or digital marketing, with at least 2 years focused on customer acquisition and 1+ years overseeing data and reporting
• You’ve built the engine, not just run it – you can point to growth infrastructure you stood up and the results it produced
• Genuine fluency in measurement: you understand the difference between correlation and causation in marketing data, and you build systems accordingly
• Strong point of view on AI and how it applies to growth workflows – from creative testing to experimentation infrastructure to reporting – and a track record of actually using it
• Experience marketing a product that requires education before purchase
• High agency, low ego – you move fast, decide with imperfect information, and own outcomes fully
• Comfortable holding strategic and executional responsibilities in parallel
• Experience with tools across the modern growth stack: paid platforms (Meta, Google), analytics (GA4, Mixpanel, or equivalent), email/lifecycle (Klaviyo, Braze, Brevo, or equivalent), and attribution

Preferred

• 3+ years in growth or digital marketing, with at least 2 years focused on customer acquisition and 1+ years overseeing data and reporting
• You’ve built the engine, not just run it – you can point to growth infrastructure you stood up and the results it produced
• Genuine fluency in measurement: you understand the difference between correlation and causation in marketing data, and you build systems accordingly
• Strong point of view on AI and how it applies to growth workflows – from creative testing to experimentation infrastructure to reporting – and a track record of actually using it
• Experience marketing a product that requires education before purchase
• High agency, low ego – you move fast, decide with imperfect information, and own outcomes fully
• Comfortable holding strategic and executional responsibilities in parallel
• Experience with tools across the modern growth stack: paid platforms (Meta, Google), analytics (GA4, Mixpanel, or equivalent), email/lifecycle (Klaviyo, Braze, Brevo, or equivalent), and attribution

Benefits

• Health, dental, and vision insurance
• Health FSA and Dependent FSA
• 401K Retirement
• Competitive PTO
• Warm, inclusive team culture
• Opportunities for internal career advancement as we continue to grow
• Wellbee Love
• Opportunities for connection include:
• Quarterly team forums and weekly office hours with leadership
• Professional development and skill-building investments
• Virtual and in-person community events
• “My favorite part about working here is the incredible team we have and the constant support we receive.”
• “Such an amazing genuine group of people. I never have to feel scared or hesitant to reach out for support. It’s a truly supportive environment!”