Responsibilities

• Drive awareness, demand generation, and thought leadership across the rental housing ecosystem
• Create compelling campaigns and execute targeted field marketing initiatives that showcase Nova Credit's solutions—particularly Cash Atlas, Income Navigator and Eligibility Compass—are transforming tenant screening for property management platforms, management companies, and property owners
• Translate complex applicant data concepts into clear value propositions for property owners
• Work closely with Partnerships, Sales, and Product teams to develop high-impact campaigns featuring thought-leadership and partner content
• Lead Nova Credit's presence at industry conferences, and design regional roadshow strategies that accelerate growth across the property management vertical
• Own the complete content roadmap for the property management vertical, producing high-quality assets that drive pipeline and partner adoption
• Lead the conference strategy for property management, including booth presence, speaking opportunities, and networking events at 4+ industry events annually
• Launch and iterate on regional roadshow model—designing replicable event formats that bring together property owners, management companies, and platform partners
• Collaborate with Product Marketing to translate product releases and feature enhancements into compelling customer-facing narratives
• Measure and optimize content performance, demonstrating clear ROI on marketing initiatives through pipeline influence, partner adoption metrics, and brand awareness

Requirements

• 4-8 years of experience in B2B growth or campaign marketing, with a track record of creating campaigns that drive business outcomes
• Experience in property management preferred, experience in tenant screening or affordable is strongly preferred
• Exceptional storytelling and writing skills—you can translate technical concepts into accessible, compelling narratives for different audiences
• Event marketing experience, including conference presence, speaking engagement coordination, and roadshow execution
• Cross-functional collaboration skills—comfortable working with Sales, Partnerships, Product, and Design teams to bring campaigns to life
• Data-informed mindset—you understand how to measure content performance and optimize based on metrics
• Self-starter mentality—you thrive in ambiguity and can build programs from 0 to 1
• Travel: 20% travel (as part of role)

Preferred

• Experience in property management preferred, experience in tenant screening or affordable is strongly preferred
• Visual design sensibility is a plus—ability to work with design tools or provide clear creative direction to designers