Own paid performance across search and social with end-to-end ownership from strategy to optimization, and tie spend to pipeline; CRO and earned-visibility work to lift organic reach; ABM experimentation, audience testing, and PR-driven awareness all feeding pipeline; and maintain a data-driven measurement framework across GTM stack.

• Performance ownership: paid search and social, with spend-to-pipeline discipline.
• Growth testing and channels: CRO, backlinking, ABM experiments, audience and creative tests.
• Measurement and reporting: attribution, spend efficiency, PR and social impact.