Responsibilities

• Own full campaign lifecycle across Meta, Google, and TikTok Ads including objectives, structure, setup, targeting, budgets, launch, pacing, optimization, experimentation, measurement, and reporting.
• Develop a consistent pipeline of performance marketing creative concepts grounded in customer insight and data, turning them into briefs with audience, angle, hook, format, testing hypothesis, variants, and success metrics.
• Collaborate with creative partners to bring concepts to market, provide performance feedback, and improve assets for the next round.
• Build and manage an experimentation roadmap across creative, messaging, audiences, offers, landing pages, structures, and bidding approaches; prioritize tests by impact, effort, and learning value.
• Analyze creative and campaign performance by concept, hook, format, audience, placement, and funnel stage to guide tests and optimize ideas.

Requirements

• 5+ years of relevant experience in performance marketing or growth marketing with ownership of paid media programs and measurable pipeline or revenue outcomes.
• Hands-on experience building, launching, managing, optimizing, and measuring campaigns in Meta Ads, Google Ads, and TikTok Ads across all three platforms.
• Track record of owning full campaign lifecycle from strategy to reporting, including targeting, budgets, launch quality, pacing, and experimentation.
• Experience developing performance marketing creative briefs that define audience insight, angle, hook, format, hypothesis, variants, and success metrics to guide iterations.
• Strong analytical judgment with proficiency in spreadsheets, marketing analytics, CRM, and attribution tools to connect spend to lead quality and revenue.
• Experience partnering with Sales, SDRs, RevOps, marketing, and creative teams to improve targeting, messaging, asset quality, and downstream impact.
• Clear written and verbal communication for briefs, performance readouts, and cross-functional recommendations.
• Comfort operating in a startup or high-growth environment with adaptable processes and systems.

Preferred

• Experience with HubSpot or similar CRM/marketing automation.
• Experience using Claude Code or Codex for AI-assisted creative and analysis.
• Experience testing adjacent paid channels such as LinkedIn, YouTube, Reddit, or programmatic media.
• Background in B2B SaaS or education-focused marketing where trust is key.
• Contributions to integrated or viral campaigns with measurable business outcomes.

Benefits

• Health, dental, and vision insurance
• 401(k) plan
• Flexible vacation policy
• Remote-friendly culture