Responsibilities

• Own end-to-end CRM lifecycle strategy across onboarding, activation, adoption, retention, and expansion — for both companies and recruiters
• Design and run lifecycle programs including re-engagement, email nurture, referral, win-back, and churn mitigation
• Build and own the referral program end-to-end, including incentive design, trigger logic, and partner enablement
• Own activation and retention for our new PLG sourcing product — including onboarding flows, in-product nudges, and lifecycle email
• Build segmentation and cohort frameworks to differentiate communication by customer type, lifecycle stage, and behavior
• Own HubSpot as the primary marketing automation platform — workflows, A/B tests, segmentation, deliverability
• Define lifecycle KPIs (activation rate, engagement, retention, expansion) and report on them to leadership
• Partner with Product on in-product lifecycle moments and with Sales/CS on customer-facing programs

Requirements

• 3-5+ years of B2B SaaS lifecycle, customer marketing, or growth marketing experience
• Hands-on builder of lifecycle infrastructure — you've designed the logic, not just executed someone else's playbook
• Strong analytical chops — comfortable with cohort analysis, funnel diagnosis, and A/B testing
• Sharp writing — can take a brief and turn it into copy that converts
• Comfort operating in ambiguity with minimal infrastructure