Responsibilities

• Own end-to-end setup, execution, and optimization of paid media campaigns across platforms (e.g., Meta, TikTok, Reddit, Snapchat).
• Manage daily budgets, bids, pacing, and allocations to hit performance targets (CPA, ROAS, CAC).
• Execute on structured testing plans (creative, audience, landing page, offer, A/B split, CLS, geo-lift, BLS and more).
• Ensure a consistent volume of new creatives is launched weekly to support testing goals.
• Track creative fatigue and proactively refresh underperforming assets
• Own day-to-day trafficking of campaigns, including ad builds and QA
• Perform pre-launch and post-launch QA to ensure correct budgets, bids, and optimization events, accurate links, landing pages, and tracking parameters.
• Manage UTMs, naming conventions, and tracking consistency across all channels
• Maintain and QA product feeds for Meta, Google, and TikTok catalogs. Ensure product data accuracy (pricing, availability, titles, images).
• Troubleshoot feed errors, disapprovals, and syncing issues.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience in performance or growth marketing, with deep expertise in paid social
• Extensive hands-on experience managing Meta, TikTok, Snapchat campaigns at scale. (optional: Reddit, AppLovin)
• Proven track record of managing and scaling multi-million-dollar performance marketing budgets
• Strong analytical skills with the ability to translate complex data into clear, actionable insights, including familiarity with attribution methodologies such as MMM, MTA, and Last-Click analysis.
• Demonstrated experience leading structured creative testing programs and influencing creative direction
• Experience in subscription and/or e-commerce businesses; health, grocery, or wellness experience is a plus
• Experience in full-funnel marketing
• Strong communicator who can clearly articulate performance drivers, trade-offs, and recommendations
• Curious, pragmatic, and motivated to continuously improve performance through testing and iteration
• Travel requirement: twice-yearly in-person HQ visits to Los Angeles

Nice To Have

• Reddit experience
• AppLovin experience

Benefits

• Health and Wellness Benefits
• Flexible PTO