Responsibilities

• Own the end-to-end management of Paid Social campaigns across platforms including Meta (Facebook and Instagram), from campaign ideation and setup through execution, reporting, and ongoing optimization.
• Manage campaign budgets and performance to achieve customer acquisition, sales, and revenue targets.
• Partner closely with Paid Social teammates as well as cross-functional partners across Creative, Marketing, Analytics, and Product to test, learn, and scale high-performing campaigns.
• Continuously identify opportunities to increase campaign scale and improve overall performance efficiency.
• Design and execute ongoing experimentation across key performance drivers, including audience targeting, budget allocation, creative testing, and landing page optimization.
• Independently manage campaign performance and optimization while maintaining strong communication with the broader marketing team.
• Monitor weekly campaign pacing and ensure performance remains aligned with business goals.
• Execute assigned initiatives and projects in a timely, organized, and results-oriented manner.
• Contribute positively to team culture by collaborating effectively, sharing insights, and supporting collective team success.

Requirements

• 4+ years of hands-on experience managing performance marketing campaigns, with deep expertise in Paid Social (Meta platforms including Facebook and Instagram preferred).
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, preferred.
• Experience working with Shopify, preferred.
• Proven experience driving profitable customer acquisition and revenue growth through paid social campaigns within an eCommerce or direct-to-consumer environment.
• Strong analytical mindset with the ability to interpret campaign data, identify insights, and optimize performance across multiple variables.
• Demonstrated experience launching, scaling, and optimizing paid social accounts, including campaign structure, tracking implementation, and performance scaling.
• Experience designing and executing A/B and multivariate testing strategies across audiences, creatives, and landing pages to improve campaign performance.
• Familiarity with attribution models, tracking frameworks, and campaign reporting to measure and communicate performance effectively.
• Track record of delivering measurable performance improvements in acquisition efficiency, revenue growth, or return on ad spend.
• Ability to thrive in a fast-paced, high-growth environment, adapting quickly and managing multiple initiatives simultaneously.

Preferred

• Experience working with Shopify, preferred.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, preferred.

Benefits

• Remote-first workplace (since 2016!)
• Competitive salary
• Annual bonus potential
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• “Take what you need” PTO.
• Wellness benefits
• Online learning resources & trainings
• WFH office and cell phone/internet stipend