Growth Marketing Manager, Paid Social (ATX Preferred) at Everlywell | USA | $120K/yr – $160K/yr

Everlywell

Growth Marketing Manager, Paid Social (ATX Preferred)

USA (On-site)

$120K/yr – $160K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own paid social growth through Meta and TikTok with a test and learn rhythm, scaling TikTok and influencer-driven demand for our at home test kits.

Growth ownership: Paid social strategy, budget, targeting, and creative on Meta/TikTok, plus a rigorous test backlog.
Creator ecosystem: Recruit micro-influencers, manage recruitment playbook, and spark/whitelist assets for paid social.
Measurement and optimization: Regular analyses of campaigns and influencer analytics to drive CPA/ROAS and engagement ROI.

Job Description

Responsibilities

Lead strategy for paid social and test and learn roadmap
Manage paid media campaigns on Meta and TikTok, pulling the levers on media spend, targeting, creative, and bid strategy
Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis
Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities
Scale our new TikTok program and identify key optimization and creative opportunities
Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response program
Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns
Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products
Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics

Requirements

6+ years experience in paid social (Meta and Tiktok) campaign management
strong technical foundation working in those platforms: tracking, optimizing, reporting
Proven campaign management against CAC and ROAS targets with comfort managing 7-figure paid media budgets
Creative and analytical: ability to create reports in Meta and identify performance trends
Experience with organic social data tracking on platforms like Sprout Social, Dash Hudson

Preferred

Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing
Familiarity with influencer recruitment platforms like Aspire and the TikTok creator marketplace
Comfort spinning up content to post on social

Benefits

annual bonus
health, dental, vision & mental health insurance
401(k) with company match
Flexible PTO
monthly $100 wellness stipend
various other perks

Everlywell

2.4 Glassdoor

Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights, seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners including 8 of the top 10 largest health plans in the U.S. From chronic condition management to preventive screening, our customizable remote-based solution helps close critical care gaps and deliver measurable health outcomes at scale. Backed by a nationwide clinical network, integrated lab, and AI-powered platform, Everlywell enables seamless, at-home care that meets today's needs and leads the way into tomorrow's healthcare.

Founded in 2015

Austin, Texas, USA

329 employees (21 in marketing)

everlywell.com

29% recommend to a friend

42% CEO approval