Responsibilities

• Devise and implement comprehensive marketing strategies, encompassing both paid and non-paid channels, with the objective of achieving a sustained (and/or enhanced) customer acquisition cost, while targeting a new revenue growth rate of 60%.
• Oversee and lead the creative strategy for each channel, category, audience, and traffic source, ensuring alignment with our brand standards.
• Collaborate with the creative team to generate ideas and participate in initiatives that support your team's goals, setting clear expectations and ensuring deliverables meet requirements.
• Prioritize multi-channels needs based on revenue goals.
• Take ownership of the brand’s data to facilitate informed decisions and identify and anticipate trends.
• Interact with the Business Intelligence Lead to guide insight and enhance decision-making processes.
• Maintain communication with the supply chain team to facilitate forecasting and inventory adjustments based on targets and category growth fluctuations.
• Lead the marketing team in the effective execution of plans.
• Analyze key performance indicators (KPIs) for campaigns and guide the team in improving them.

Requirements

• Candidates must be based in Latin America in order to be considered for this position.
• + 4 years of experience in online marketing, preferably in eCommerce or performance agencies.
• Strong analytical skills with a data-driven mindset, including knowledge of channel-specific metrics and the ability to apply them to real-world problems.
• Outstanding problem solving skills, with the ability to approach each challenge with a fresh perspective and uncover insights and solutions.
• Passion for continuous learning about marketing, psychology, sales, and copywriting.
• Deep focus on consumer insights to drive marketing strategies.
• Proficiency in analyzing complex business and marketing attribution models to develop sophisticated acquisition strategies.
• Incessant desire for research, data gathering, and audience understanding, with the capability to translate insights into effective advertisements that resonate with our target audience.
• Advanced knowledge for optimization techniques, targeting strategies, bidding models and ad types.
• Ability to understand the big picture to anticipate challenges and identify opportunities.

Preferred

• Fluency in English; proficiency in Spanish is a plus.

Benefits

• 100% remote work.
• Excellent work environment.
• Career development opportunities.
• Competitive salary paid in US dollars.
• Ultra flexible time off policy: enjoy 25 PTO/Holiday days per year.
• 50% discount on all our products.