GROWTH MARKETING MANAGER at Mott & Bow | New York, USA

Mott & Bow

GROWTH MARKETING MANAGER

New York, USA (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel growth strategy and team execution for LATAM ecommerce marketing.

Own multi-channel acquisition strategy and KPI-driven optimization.
Must-have: 4+ years in online marketing with data-driven analytics.
Standout: LATAM-based leadership of a multidisciplinary marketing team with remote collaboration.

Job Description

Responsibilities

Devise and implement comprehensive marketing strategies, encompassing both paid and non-paid channels, with the objective of achieving a sustained (and/or enhanced) customer acquisition cost, while targeting a new revenue growth rate of 60%.
Oversee and lead the creative strategy for each channel, category, audience, and traffic source, ensuring alignment with our brand standards.
Collaborate with the creative team to generate ideas and participate in initiatives that support your team's goals, setting clear expectations and ensuring deliverables meet requirements.
Prioritize multi-channels needs based on revenue goals.
Take ownership of the brand’s data to facilitate informed decisions and identify and anticipate trends.
Interact with the Business Intelligence Lead to guide insight and enhance decision-making processes.
Maintain communication with the supply chain team to facilitate forecasting and inventory adjustments based on targets and category growth fluctuations.
Lead the marketing team in the effective execution of plans.
Analyze key performance indicators (KPIs) for campaigns and guide the team in improving them.

Requirements

Candidates must be based in Latin America in order to be considered for this position. Unfortunately, we won’t be able to consider candidates based in other countries.
+ 4 years of experience in online marketing, preferably in ecommerce or performance agencies.
Strong analytical skills with a data-driven mindset, including knowledge of channel-specific metrics and the ability to apply them to real-world problems.
Outstanding problem solving skills, with the ability to approach each challenge with a fresh perspective and uncover insights and solutions.
Passion for continuous learning about marketing, psychology, sales, and copywriting.
Deep focus on consumer insights to drive marketing strategies.
Proficiency in analyzing complex business and marketing attribution models to develop sophisticated acquisition strategies.
Incessant desire for research, data gathering, and audience understanding, with the capability to translate insights into effective advertisements that resonate with our target audience.
Advanced knowledge for optimization techniques, targeting strategies, bidding models and ad types.
Ability to understand the big picture to anticipate challenges and identify opportunities.
Strong budget management skills.
Structured thinking and a proactive attitude.
Ability to prioritize tasks, meet deadlines, and efficiently utilize resources.
Demonstrated experience in effectively leading and managing multiple projects simultaneously, including multidisciplinary teams consisting of both creative and analytical professionals.
Knowledge of current digital project management systems and tools (Asana, G Suite, Slack, etc.)
Fluency in English; proficiency in Spanish is a plus.