Growth Marketing Manager

Responsibilities

• Partnering closely with Product to identify opportunities across the customer journey and develop experiences and programs that drive activation, adoption, and continued usage of Voyage AI
• Designing and executing experiments across audiences, messaging, channels, and experiences to continuously optimize performance and identify scalable growth opportunities
• Developing and executing growth strategies and programs in partnership with Growth Marketing and cross-functional teams, from opportunity identification through launch and optimization
• Creating and curating relevant content for driving awareness and adoption, including crafting campaigns that support funnels and lifecycle stages
• Performing strategic product, market, and customer analyses to identify new growth drivers or opportunities for improvement
• Uncovering and leveraging new emerging channels and opportunities to accelerate growth and workload expansion
• Monitoring and analyzing funnel and product adoption KPIs to understand performance, identify opportunities, and measure the impact of growth initiatives
• Working collaboratively with our Product Marketing and Product team to align messaging and understand relevant product launches and moments to roll into each customer program or campaign

Requirements

• 5+ years of B2D or B2B experience in growth marketing, with a focus on product-led growth and/or feature adoption and lifecycle marketing
• Experience designing and executing cross-sell/up-sell strategies to expand customer adoption across product offerings, leveraging insights and tailored messaging to drive incremental growth
• Deep understanding of marketing to developers or a technical audience
• Working knowledge of the AI and LLM ecosystem, including how developers build AI applications and use models, APIs, and retrieval technologies, with the ability to quickly develop fluency in new technical concepts and products
• Drive to provide the best possible experience to our customers and users
• Understanding of and appreciation for the big picture (market, customers, company) but also the details to successfully scale programs
• Passion to objectively measure your efforts and only make decisions based on data
• A collaborative mindset - you love working with others and incorporating relevant feedback
• An owner mentality - you take complete ownership of your tasks and champion efforts to get them to completion
• Flexibility and adaptability - you enjoy working in ambiguity. You are calm and effective under pressure and able to pivot quickly. You excel at task prioritization and proper evaluation of situational urgency

Benefits

• From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees' wellbeing and want to support them along every step of their professional and personal journeys.