Responsibilities

• Identify and prioritize the highest-impact growth levers across priority Microsoft.com businesses and customer journeys, drawing on business goals, audience needs, behavioral data, customer research, market signals, and performance gaps.
• Develop repeatable growth strategies and playbooks that connect audience, value proposition, content, channel, journey, and conversion objectives, then adapt and apply them consistently across business areas.
• Use web analytics, telemetry, customer insights, qualitative research, and market evidence to diagnose performance, identify friction and untapped demand, and translate findings into clear growth recommendations for business and journey owners.
• Partner with experimentation managers, who build and manage the experimentation portfolio, to translate priority growth levers into testable opportunities; use results to refine the strategy and scale proven approaches across businesses.
• Influence site managers, product marketing, UX, analytics, engineering, media, and agency partners to embed proven growth levers into business plans, roadmaps, campaigns, and customer experiences.
• Establish clear success measures, track adoption and impact across businesses, and create feedback loops that continuously improve growth playbooks and investment decisions.
• Embody our Culture and Values

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years experience in growth marketing, digital marketing, experimentation, conversion optimization, lifecycle marketing, product marketing, web strategy, analytics, product management, or a related field.
• OR equivalent experience.
• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years experience in growth marketing, digital marketing, experimentation, conversion optimization, lifecycle marketing, product marketing, web strategy, analytics, product management, or a related field.
• OR Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years experience in growth marketing, digital marketing, experimentation, conversion optimization, lifecycle marketing, product marketing, web strategy, analytics, product management, or a related field.
• OR equivalent experience.
• Experience working in a large, matrixed organization and coordinating with agencies, vendors, or distributed teams.
• Experience communicating complex analysis and recommendations clearly to both working teams and stakeholders.
• Experience translating business objectives and customer insights into growth plans, campaigns, journey improvements, or measurable experiments.
• Experience using quantitative and qualitative data to develop recommendations and influence decisions.
• Experience working cross functionally successfully.

Preferred

• - Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years experience in growth marketing, digital marketing, experimentation, conversion optimization, lifecycle marketing, product marketing, web strategy, analytics, product management, or a related field.
• - OR Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years experience in growth marketing, digital marketing, experimentation, conversion optimization, lifecycle marketing, product marketing, web strategy, analytics, product management, or a related field.
• - OR equivalent experience.
• - Experience working in a large, matrixed organization and coordinating with agencies, vendors, or distributed teams.
• - Experience communicating complex analysis and recommendations clearly to both working teams and stakeholders.
• - Experience translating business objectives and customer insights into growth plans, campaigns, journey improvements, or measurable experiments.
• - Experience using quantitative and qualitative data to develop recommendations and influence decisions.
• - Experience working cross functionally successfully.