Lifecycle Marketing Manager
Headway
USA (Remote)
$122K/yr - $190K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Growth Marketing Manager – Lifecycle
Austin, TX (On-site)
$125K/yr – $225K/yrMid Level4+ years expFull time
Posted 3 months ago
Job Summary
Own end-to-end lifecycle programs that move customers from onboarding to win-back, driving activation, retention, expansion, and renewal through multi-channel flows.
- Lifecycle strategy and multi-channel automation across onboarding, activation, habit formation, upsell, churn prevention, and renewal.
- Experimentation and analysis: run A/B and multivariate tests, using SQL and analytics tools to boost activation, retention, expansion revenue, and reduce churn.
- Cross-functional partnership: align triggers and messaging with product, data/analytics, customer success, and engineering to ensure compliant, consistent experiences.
Job Description
Responsibilities
- Own end-to-end lifecycle strategy and execution: map customer journeys, define key stages (onboarding, activation, habit formation, expansion, renewal, win-back), and build multi-channel automated flows
- Develop and launch high-impact campaigns and nurtures (welcome series, product education, milestone triggers, re-engagement, upsell/cross-sell, churn prevention, and subscription reactivation)
- Build and refine audience segments using behavioral, usage, and subscription data to deliver hyper-personalized experiences
- Partner closely with product, data/analytics, customer success, and engineering teams to align on triggers, messaging, and technical implementation
- Set up, monitor, and optimize experiments (A/B, multivariate) to continuously improve open rates, click-through, conversion, retention, expansion revenue, and churn metrics
- Analyze performance using SQL, Amplitude/Mixpanel, and other tools to identify drop-offs, opportunities, and ROI; report on key KPIs (activation rate, D30/D90 retention, expansion revenue, churn rate, LTV uplift, NRR)
- Collaborate on content creation (copy, creative assets) and ensure brand voice consistency across all lifecycle touchpoints
- Maintain and evolve the lifecycle marketing roadmap in line with product launches, seasonal campaigns, and business priorities
- Champion best practices in personalization, frequency management, deliverability, privacy/compliance (GDPR, CCPA), and inclusive messaging
- 4–7+ years of experience in lifecycle marketing, retention/growth marketing, CRM marketing, or customer marketing (B2C e-commerce, SaaS, fintech, or consumer tech strongly preferred)
- Proven track record owning lifecycle programs that drove measurable improvements in retention, engagement, expansion, or revenue (please share case studies or results in your application)
- Hands-on expertise with marketing automation & CRM platforms (Braze, Iterable, Customer.io, Klaviyo, or similar)
- Strong analytical skills — comfortable writing SQL for cohort analysis, funnel deep-dives, and behavioral metrics
- Experience building and testing multi-channel journeys (email + SMS + push + in-app)
- Excellent copywriting and storytelling skills — you can craft compelling, customer-centric messaging that converts
- Data-driven mindset with a bias for action and rapid iteration
- Comfortable working in ambiguous, fast-paced environments with cross-functional stakeholders
- Experience with advanced segmentation and personalization using tools like Segment, mParticle, or Census
- Background in product-led growth (PLG) environments or hybrid PLG/subscription models
- Familiarity with loyalty/rewards programs, referral mechanics, or subscription optimization (pricing, billing, upgrades/downgrades)
- Exposure to AI-driven personalization or predictive churn modeling
- Knowledge of web/mobile analytics (Google Analytics 4, Amplitude, Mixpanel) and experimentation platforms (Optimizely, VWO, Eppo)
- equity, comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, short & long-term disability insurance, life insurance, and various other discounts and perks.
SpaceXAI
3.6 Glassdoor
Understand the Universe. We are a team of AI technologists and business leaders on a mission to build AI systems that can help humanity understand the world better. https://x.ai/careers
Salaries
Posted range
$125K/yr – $225K/yr
Taken straight from the job posting.
Marketing Team
Median Career Experience
17 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Funding
Total Funding
$42.9B
Last Raise
$20B
Series E
Funding History
- Jan 2026Series E • $20B
- Dec 2025Secondary Market • $300K
- Oct 2025Series Unknown • $95.6M
Traffic Signals
Monthly Visitors
29.3M
Monthly Google Ads Budget
$156
Traffic Source Mix
Search
7.6%
Direct
16.4%
Referral
4.1%
Social
4.8%
Paid
0.1%
Headcount Trend
Current headcount: ~6.6K
Recent News
Links
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