Growth Marketing Manager – Lifecycle at SpaceXAI | Austin, TX | $125K/yr – $225K/yr

Growth Marketing Manager – Lifecycle

Austin, TX (On-site)

$125K/yr – $225K/yrMid Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end lifecycle programs that move customers from onboarding to win-back, driving activation, retention, expansion, and renewal through multi-channel flows.

Lifecycle strategy and multi-channel automation across onboarding, activation, habit formation, upsell, churn prevention, and renewal.
Experimentation and analysis: run A/B and multivariate tests, using SQL and analytics tools to boost activation, retention, expansion revenue, and reduce churn.
Cross-functional partnership: align triggers and messaging with product, data/analytics, customer success, and engineering to ensure compliant, consistent experiences.

Job Description

Responsibilities

Own end-to-end lifecycle strategy and execution: map customer journeys, define key stages (onboarding, activation, habit formation, expansion, renewal, win-back), and build multi-channel automated flows
Develop and launch high-impact campaigns and nurtures (welcome series, product education, milestone triggers, re-engagement, upsell/cross-sell, churn prevention, and subscription reactivation)
Build and refine audience segments using behavioral, usage, and subscription data to deliver hyper-personalized experiences
Partner closely with product, data/analytics, customer success, and engineering teams to align on triggers, messaging, and technical implementation
Set up, monitor, and optimize experiments (A/B, multivariate) to continuously improve open rates, click-through, conversion, retention, expansion revenue, and churn metrics
Analyze performance using SQL, Amplitude/Mixpanel, and other tools to identify drop-offs, opportunities, and ROI; report on key KPIs (activation rate, D30/D90 retention, expansion revenue, churn rate, LTV uplift, NRR)
Collaborate on content creation (copy, creative assets) and ensure brand voice consistency across all lifecycle touchpoints
Maintain and evolve the lifecycle marketing roadmap in line with product launches, seasonal campaigns, and business priorities
Champion best practices in personalization, frequency management, deliverability, privacy/compliance (GDPR, CCPA), and inclusive messaging

Requirements

4–7+ years of experience in lifecycle marketing, retention/growth marketing, CRM marketing, or customer marketing (B2C e-commerce, SaaS, fintech, or consumer tech strongly preferred)
Proven track record owning lifecycle programs that drove measurable improvements in retention, engagement, expansion, or revenue (please share case studies or results in your application)
Hands-on expertise with marketing automation & CRM platforms (Braze, Iterable, Customer.io, Klaviyo, or similar)
Strong analytical skills — comfortable writing SQL for cohort analysis, funnel deep-dives, and behavioral metrics
Experience building and testing multi-channel journeys (email + SMS + push + in-app)
Excellent copywriting and storytelling skills — you can craft compelling, customer-centric messaging that converts
Data-driven mindset with a bias for action and rapid iteration
Comfortable working in ambiguous, fast-paced environments with cross-functional stakeholders

Nice_to_have

Experience with advanced segmentation and personalization using tools like Segment, mParticle, or Census
Background in product-led growth (PLG) environments or hybrid PLG/subscription models
Familiarity with loyalty/rewards programs, referral mechanics, or subscription optimization (pricing, billing, upgrades/downgrades)
Exposure to AI-driven personalization or predictive churn modeling
Knowledge of web/mobile analytics (Google Analytics 4, Amplitude, Mixpanel) and experimentation platforms (Optimizely, VWO, Eppo)

Benefits

equity, comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, short & long-term disability insurance, life insurance, and various other discounts and perks.