Responsibilities

• Own the lifecycle marketing strategy for your audience — define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user
• Build and manage an experimentation program that drives measurable impact — from ideation through results, with a clear point of view on what to test
• Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling
• Own performance reporting — define metrics, experimentation setup, and share results and next steps with stakeholders and leadership
• Drive creative strategy — brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters
• Apply behavioral science frameworks to inform message sequencing, timing, and incentive design

Requirements

• 6+ years in growth marketing. You've owned a full lifecycle marketing program from the ground up — not just executing campaigns, but building strategy from high-level goals and managing a prioritized roadmap
• Strong SQL skills required — you’re comfortable pulling and QA-ing your own data and don\'t wait on a data partner to answer basic questions. We will test for this.
• You have a system for experiment prioritization — impact scoring, clear success metrics, and a track record of knowing when to deprioritize based on business needs
• You can take complex experiment results and translate them into clear takeaways for audiences who aren\'t steeped in growth marketing
• You've worked cross-functionally to advocate for your priorities and build alignment without having direct authority
• You write tight creative briefs and give feedback that is specific and actionable for designers and copywriters
• You’re hands-on with AI tools and have built automations or workflows that save your team time. Bonus if you’ve used Claude or Cursor.
• You have experience using monetary incentives to drive behavior change and impact
• You've built complex automated marketing journeys in a CRM platform and know how to identify when out-of-the-box functionality isn't enough

Preferred

• Bonus if you’ve used Claude or Cursor.

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program