Growth Marketing Manager

California, MO (Remote)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize the growth engine across demand generation, paid channels, and lifecycle marketing to drive enterprise HR and Talent Acquisition pipeline for Joblet.ai.

  • Demand Generation: Develop multi-channel programs targeting enterprise buyers to build qualified pipeline in NA/EU.
  • Paid Acquisition: Own LinkedIn, Google, and programmatic channels, improving CAC and speed to pipeline.
  • SEO & Content: Create scalable SEO/content programs to establish Joblet.ai as the AI-recruitment authority.

Job Description

  • Demand Generation: Develop and execute multi-channel growth campaigns targeting enterprise HR and Talent Acquisition buyers across North America and Europe.
  • Paid Acquisition: Own paid acquisition channels (LinkedIn, Google, programmatic) and continuously optimize for pipeline velocity and CAC efficiency.
  • SEO & Content: Build scalable content and SEO strategies that establish Joblet.ai as the definitive authority in AI-recruitment.
  • Lifecycle Marketing: Manage robust lifecycle marketing programs designed to activate, engage, and retain both our employer and professional users.
  • Experimentation & Analytics: Track, analyze, and report on core growth metrics; design and run structured experiments to improve conversion rates across the entire funnel.
  • Cross-Functional Alignment: Partner seamlessly with the Sales, Product, and Partnerships teams to align all marketing activity directly with revenue goals.
  • Experience: 4–7 years of B2B or marketplace growth marketing experience. (Note: Experience within HR tech, SaaS, or a two-sided platform is strongly preferred).
  • Execution Track Record: A proven track record of building, scaling, and optimizing high-performing demand generation programs.
  • Channel Expertise: Strong, hands-on command of paid media, SEO frameworks, and modern marketing automation tools.
  • Analytical Mindset: Highly data-driven—you make strategic decisions backed by numbers and robust analysis, not intuition alone.
  • Communication Skills: Excellent copywriting instincts with the ability to develop clear, compelling messaging for distinct audiences.
  • Tool Proficiency: Direct experience utilizing industry-standard tools like HubSpot, Marketo, Google Analytics, and Semrush.
  • Experience within HR tech, SaaS, or a two-sided platform is strongly preferred.
Joblet-AI logo

Joblet-AI

Joblet is a precision-driven job discovery and application platform built to streamline how professionals find and pursue career opportunities.By combining smart role matching, optimised applications, and real-time application tracking, Joblet enables candidates to focus on relevant opportunities with clarity and efficiency.Users upload their resume once, discover curated roles tailored to their skills, apply rapidly through an intuitive interface, and track progress in a centralised dashboard, reducing friction across the job search journey.Built for modern hiring needs and designed to enhance career outcomes, Joblet supports meaningful matches that reflect both candidate intent and role requirements.

Founded in 2025
Bengaluru South, Karnataka, IND
1 employees

Traffic Signals

Monthly Google Ads Budget
$80

Headcount Trend

Current headcount: ~1