Responsibilities

• Develop and execute acquisition strategies to attract EV drivers and convert them into active users of our charging stations.
• Design and run A/B and multivariate tests to improve CTR, CPC, CVR, and ROAS across campaigns targeting EV drivers.
• Develop and experiment with location specific promotional tactics that drive EV driver growth while maintaining healthy margins.
• Optimize landing pages and conversion funnels to reduce friction and improve sign-ups and charging session initiation.
• Manage budgets and pacing across channels; forecast and report performance weekly and quarterly.
• Partner with Sales and RevOps on attribution integrity and utilization reporting.
• Leverage Communications team efforts (events and social) to build retargeting audiences and amplify driver acquisition campaigns.
• Maintain analytics dashboards, UTM governance, and performance reporting focused on utilization of metrics.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• A minimum 5 years of experience in performance/growth marketing; including 3+ years hands-on with SEM, paid social, CRO, and automation.
• Strong analytical skills and experience with social media Ads, A/B testing tools.
• Proven success acquiring customers and driving measurable utilization or engagement.
• Ability to collaborate cross-functionally and present insights into leadership.

Preferred

• Experience in B2C acquisition, mobility, EV charging, or similar consumer behavior-driven industries.
• Familiarity with HubSpot, Salesforce, or similar marketing automation platforms.
• Background in scaling growth programs for complex buyer journeys and usage behaviors.

Benefits

• medical, dental, vision, life
• 401(K)
• paid holidays