Responsibilities

• Develop and execute acquisition strategies to attract EV drivers and convert them into active users of our charging stations.
• Design and run A/B and multivariate tests to improve CTR, CPC, CVR, and ROAS across campaigns targeting EV drivers.
• Develop and experiment with location specific promotional tactics that drive EV driver growth while maintaining healthy margins.
• Optimize landing pages and conversion funnels to reduce friction and improve sign-ups and charging session initiation.
• Manage budgets and pacing across channels; forecast and report performance weekly and quarterly.
• Partner with Sales and RevOps on attribution integrity and utilization reporting.
• Leverage Communications team efforts (events and social) to build retargeting audiences and amplify driver acquisition campaigns.
• Maintain analytics dashboards, UTM governance, and performance reporting focused on utilization of metrics.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• Demonstrable experience with B2C marketing and acquisition.
• A minimum 5 years of experience in performance/growth marketing; including 3+ years hands-on with SEM, paid social, CRO, and automation.
• Strong analytical skills and experience with social media Ads, A/B testing tools.
• Proven success acquiring customers and driving measurable utilization or engagement.
• Ability to collaborate cross-functionally and present insights into leadership.
• Role requires full-time onsite presence in Durham, NC.
• We are only able to consider candidates who are U.S. citizens or lawful permanent residents (green card holders) and who do not require current or future visa sponsorship of any sort.

Preferred

• Experience in mobility, EV charging, or similar consumer behavior-driven industries.
• Familiarity with HubSpot, Salesforce, or similar marketing automation platforms.
• Background in scaling growth programs for complex buyer journeys and usage behaviors.

Benefits

• IONNA is committed to fair and equitable compensation practices through a competitive base salary, as well as offering bonus programs, comprehensive benefits such as medical, dental, vision, life, 401(K), and paid holidays.