Own end-to-end growth engine for a PLG SaaS: paid media, lifecycle activation, onboarding, and AI-augmented experimentation, with a focus on fast iteration, cross-functional product partnerships, and measurable CAC/LTV payback.

• Growth infrastructure: Build and own full-funnel growth from paid media through in-product prompts, with CAC, LTV, and payback tracking.
• Lifecycle & onboarding: Iterate onboarding, activation, re-engagement, and win-back to shorten time-to-value.
• AI-driven experimentation: Run structured A/B tests across paid, lifecycle, on-site, and in-product; automate reporting and AI-assisted testing.
• Channel experimentation: Identify and test new or unconventional channels and prune what doesn’t work quickly.
• Website conversion optimization: Improve landing pages and signup/trial flow with on-site testing.
• Free-to-paid conversion: Own funnel from free to paid across plan tiers with Product to drive upgrades.
• Onboarding optimization: Refine onboarding flow to reach first value faster in collaboration with Product.
• Upgrade & expansion: Lead in-product prompts and campaigns to lift plan tier usage.
• Referral: Create and own referral mechanics to drive user-driven acquisition.
• Experimentation cadence: Establish a testing cadence across paid, lifecycle, site, and product.