Responsibilities

• Build and execute a comprehensive growth marketing plan focused on health plan clients, ensuring alignment with business objectives and market trends.
• Develop and manage multi-channel marketing campaigns tailored to different stages of the decision-making funnel, from awareness through retention.
• Analyze market insights to inform campaign strategy, messaging, and channel selection, with a focus on the priorities of decision makers.
• Produce thought leadership content, including webinars, blogs, white papers, and case studies, to position the organization as a trusted resource for decision-makers.
• Collaborate closely with sales, product, and analytics teams to optimize campaign performance and ensure cohesive messaging across all employer-facing touchpoints.
• Track, measure, and report on campaign effectiveness, using data-driven insights to refine strategies and demonstrate ROI.

Requirements

• BS/BA and 5+ years’ experience or equivalent combination of education and experience, and 2 years' of SME in respective areas
• High proficiency in Outlook, Word, Excel, and PowerPoint; Office 365
• None required.
• - Proven track record of campaign development and execution
• - Deep expertise in the pharmacy benefit industry, with a clear understanding of PBM offerings, value propositions, and the competitive landscape.
• - Demonstrated ability to develop and implement marketing strategies targeting employer decision-makers, especially pharmacy leaders.
• - Strong analytical skills, including the ability to interpret marketing data and translate insights into actionable plans.
• - Exceptional written and verbal communication skills, with the ability to tailor messaging for HR and benefits audiences.
• - Collaborative approach, with experience working cross-functionally in a fast-paced environment.
• - Proficiency with marketing automation platforms, CRM systems, and analytics tools preferred.

Preferred

• Proficiency with marketing automation platforms, CRM systems, and analytics tools preferred.

Benefits

• Medical / Dental / Vision / Wellness Programs
• Paid Time Off / Company Paid Holidays
• Incentive Compensation
• 401K with Company match
• Life and Disability Insurance
• Tuition Reimbursement
• Employee Referral Bonus