Responsibilities

• Operationalize growth strategy for Google's AI consumer apps, focusing on owned and operated channels to drive user acquisition and activation.
• Support evergreen and Go-to-Market (GTM) growth initiatives across owned and operated channels such as emails, notifications, and websites.
• Partner closely with Paid Media, Search Engine Optimization (SEO)/App Store Optimization (ASO) teams and analytics to maximize effectiveness of our demand gen campaigns.
• Partner closely with Product, UX, Engineering, and Analytics to uncover user insights, define growth opportunities, and build a pipeline of growth experiments.
• Prioritize, test and launch experiments and campaigns across a user’s lifecycle, from acquisition, onboarding and activation, to feature adoption, churn prevention, and resurrection.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing (e.g., growth, performance, direct response, social, digital, cloud, events, etc.).
• Experience working cross-functionally with various stakeholders and teams.

Preferred

• Experience with funnel optimization and user engagement strategies.
• Proficiency in data analysis and reporting, with experience in using analytics platforms (e.g., Google Analytics, Firebase).
• Understanding of the app marketing space including ASO, in-app marketing and feature discovery.
• Track record of driving growth for large-scale consumer apps.