Responsibilities

• Own top-of-funnel demand generation — build, launch, and optimize campaigns across email, paid, and digital channels that drive qualified pipeline
• Build and manage data-driven outbound sequences using Clay and email automation tools; leverage AI-assisted enrichment and personalization at scale
• Develop and execute multi-channel digital marketing campaigns across email, paid media, LinkedIn, and display advertising using marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud), including audience segmentation, A/B testing, and performance analysis
• Own marketing analytics end-to-end: track, report, and optimize across pipeline metrics, conversion rates, CAC, and campaign ROI
• Build and maintain marketing automation workflows and lead nurturing programs that accelerate prospects through the funnel
• Partner closely with sales and revenue operations to ensure tight lead handoff, pipeline alignment, and feedback loops
• Manage and grow the marketing database — segmentation, list hygiene, and compliance with CAN-SPAM and applicable regulations
• Contribute to SEO/SEM strategy and coordinate with external agencies or vendors as needed
• Stay current on growth marketing tools, tactics, and trends — bring new ideas to the table and test them quickly
• Complete other related duties as assigned

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required
• 4-6 years of experience in growth marketing, demand generation, or digital marketing in a B2B environment
• Hands-on experience with Clay or similar data enrichment/outbound automation platforms
• Proficiency with marketing automation and CRM platforms (HubSpot, Salesforce Marketing Cloud, Marketo, or equivalent)
• Strong command of marketing analytics — you know how to build a dashboard, interpret the data, and turn it into a decision
• Experience running email automation programs, including segmentation, A/B testing, deliverability optimization, and performance reporting
• Familiarity with paid digital advertising across Google Ads, LinkedIn, and display platforms
• Comfort working with AI-assisted marketing tools and a willingness to build workflows that use them effectively
• Experience in fintech, payments, financial services, or B2B SaaS is a strong plus
• Highly organized, self-directed, and able to manage multiple projects in a fast-moving environment
• Your standards reflect our values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration

Preferred

• Experience in fintech, payments, financial services, or B2B SaaS is a strong plus

Benefits

• We have a comprehensive and competitive benefits package at Great Gray. Some of the highlights are:
• · Be an integral part of a high-growth organization!
• · Competitive compensation package
• · Group medical, dental and vision insurance
• · Employer-paid life and disability insurance
• · Annual well-being stipend
• · Eligible employees may also contribute to a 401(k) plan with an advantageous employer contribution model, upholding our mission to support our employees in retirement