Responsibilities

• Serve as the owner of Google Ads channel, managing all campaigns with full accountability for CAC, ROAS, and conversion volume targets
• Make weekly budget allocation decisions across campaigns, audiences, and placements based on performance data, marginal efficiency, and expected incremental return
• Synthesize performance across Google Ads Manager, AppsFlyer, and internal backend reporting to surface insights, flag attribution discrepancies, and make optimization decisions grounded in the full measurement picture
• Partner with Kikoff's in-house creative team to help brief concepts, prioritize pitches, and test/iterate on new ads to proactively identify creative wins/losses and ultimately mitigate the risk of creative fatigue
• Design and execute on Google's experimentation roadmap, including A/B tests and incrementality tests, paying careful attention to test design while partnering closely with data science to ensure cross-functional alignment
• Produce weekly channel performance reports for leadership: Trends, prior week comparisons, and strategic recommendations
• Build spend forecasts and acquisition plans that accurately project CAC, volume, and revenue outcomes across Google's platforms
• Identify opportunities to incorporate AI tooling and automations into your daily workflow as the Google channel manager
• Own the day-to-day relationship with contacts at Google, working directly with account reps on escalations, new beta opportunities, measurement guidance, and other initiatives

Requirements

• 4+ years in Growth Marketing, Performance Marketing, or User Acquisition, with the majority of time spent on paid social
• Ideally, deep hands-on Google Ads expertise at scale: You have managed six-figure+ monthly budgets and are comfortable owning the full campaign lifecycle independently
• Strong grasp of mobile attribution: An understanding of how platform-reported metrics relate to backend/MMP data, iOS vs. Android differences, and how to navigate attribution complexity in optimization decisions
• Experience with incrementality testing and A/B experimentation — you are familiar with crafting test designs and reading out results
• Comfortable working with large datasets; proficient in Excel or Google Sheets
• Clear, confident communicator who can translate channel performance into leadership-ready insights and recommendations
• Background in fintech, consumer subscription, or D2C is a plus

Preferred

• Background in fintech, consumer subscription, or D2C is a plus