Growth Marketing Manager, Global Apps Marketing

New York, USA (On-site)

$117K/yr – $167K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive product positioning and GTM for an Apps portfolio as a Product Marketing Manager, leading multi-channel campaigns and cross-functional alignment.

  • Own product positioning, narrative, and portfolio adoption.
  • Must-have: 4 years in marketing across growth, product, or brand.
  • Standout: Experience coordinating campaigns with cross-functional stakeholders and agencies.

Job Description

Responsibilities

  • Architect the product positioning, narrative, and engaged differentiation for the suite of Apps products.
  • Build the global multi-channel campaigns, managing creative agencies to develop the assets that promote feature adoption.
  • Apply growth marketing principles to design comprehensive testing plans and experiments that drive user acquisition.
  • Track campaign performance data to measure success, optimize active programs, and inform future product strategies.
  • Serve as a subject matter expert, aligning stakeholders across the organization to achieve portfolio perception and adoption goals.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  • Experience managing cross-functional or cross-team projects.

Preferred

  • Ability to structure and articulate program value to executive stakeholders.
  • Ability to influence across organizational levels and departments.
  • Ability to translate research and data insights into strategic marketing value.
  • Ability to coordinate multiple complex workstreams.
  • Excellent project management, communication and investigative skills.

Benefits

Google logo

Google

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Founded in 1970
ZWE
29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
37