Responsibilities

• Own and scale paid acquisition programs
• Lead Fleetio’s paid search and paid social strategy across platforms including Google Ads, LinkedIn, Meta, YouTube, and emerging channels
• Partner closely with external paid media agencies to guide strategy, evaluate performance, prioritize experimentation, and ensure strong execution against pipeline goals
• Drive efficient pipeline growth while balancing CAC, conversion rates, lead quality, and revenue impact
• Manage and optimize six-figure monthly media investments with a strong focus on forecasting, efficiency, and scalability
• Build and maintain scalable evergreen campaign structures while continuously testing new audiences, messaging, and creative approaches
• Partner with Fleetio’s SEO agency and internal content teams to evolve and execute our organic growth strategy
• Help shape SEO priorities across technical optimization, content strategy, search intent, and conversion opportunities
• Evaluate SEO performance and identify opportunities to improve rankings, traffic quality, and pipeline contribution
• Leverage search insights and competitive research to inform broader campaign and content strategies
• Partner cross-functionally to support fully integrated campaign launches across paid, organic, content, events, and outbound motions
• Collaborate with Product Marketing and Content teams to align messaging, offers, and targeting strategies across channels
• Support campaign amplification strategies for product launches, webinars, customer stories, reports, events, and strategic GTM initiatives
• Work closely with Creative teams and agency partners to develop high-performing ad creative and landing page experiences