Responsibilities

• Own pipeline progression programs end-to-end — identify where deals stall by stage, build targeted campaigns and digital experiences that address real buyer objections, and create marketing air-cover that moves opportunities forward without requiring a Sales ask.
• Design and execute customer expansion and upsell programs in close partnership with CS and Sales — use product usage signals, health scores, tenure, and contract proximity to identify expansion-ready accounts and build the moments that open the conversation.
• Build and run targeted digital experiences — virtual roundtables, executive webinars, interactive product sessions — designed specifically for mid-to-late funnel prospects and expansion-ready customers.
• Partner closely with Event Marketing on expansion strategy for events to define audience tiers, determine which accounts get invited and why, and design the full event experience (including pre and post event) to deliver a specific pipeline outcome, not just attendance.
• In tight partnership with Product Marketing for differentiated messaging, build multi-product expansion plays that help customers understand the value of Netradyne products.
• Execute outbound expansion plays in close collaboration with Sales and Customer Success — coordinate account targeting, messaging, sequencing, and follow-up to convert expansion signals into qualified upsell conversations.
• Partner with Event Marketing to extend field event impact through pre- and post-event campaigns — convert engagement into pipeline, not just attendance records.
• Sit in pipeline reviews and account planning sessions alongside Sales and Customer Success — you’re a partner, not a request-taker. Know which accounts are stuck and why, and build the program that unsticks them.
• Run A/B tests across programs, digital experience formats, and messaging — document hypotheses, results, and learnings to build a repeatable experimentation framework.
• Track and report on pipeline velocity, expansion pipeline influenced, stage progression from digital experiences and events, and closed-won attribution — report in revenue terms, not activity metrics.