Responsibilities

• Own the ABM strategy across 1:1, 1:few, and 1:many plays, building and prioritizing target account lists with Sales and SDR leadership
• Manage Demandbase as the primary ABM platform: segmentation, intent monitoring, and campaign orchestration
• Develop deep fluency in Axon's key enterprise verticals (healthcare, retail, critical infrastructure, and others) to inform targeting, audience builds, and account prioritization
• Deploy creative and messaging assets from the marketing team across the right channels, accounts, and personas
• Own HubSpot workflow builds, nurture tracks, list management, lead scoring, and campaign tracking
• Maintain clean data hygiene and tight CRM integration between HubSpot and Salesforce to ensure accurate lead flow and attribution
• Own campaign reporting and attribution, building dashboards that connect marketing activity to pipeline and give leadership clear visibility into what's working
• Translate data into clear recommendations, driving decisions, not just reporting on metrics
• Ensure inbound demand is captured and routed correctly: form fills, landing page enrollment, and lead handoff into the right workflows and sequences
• Serve as the connective tissue across campaigns, briefing creative on channel specs, managing timelines, and ensuring deployment aligns with the broader program calendar