Responsibilities

• Build and execute a comprehensive growth marketing plan focused on employer clients, ensuring alignment with business objectives and market trends.
• Develop and manage multi-channel marketing campaigns tailored to different stages of the employer decision-making funnel, from awareness through retention.
• Analyze market insights to inform campaign strategy, messaging, and channel selection, with a focus on the priorities of decision makers.
• Produce thought leadership content, including webinars, blogs, white papers, and case studies, to position the organization as a trusted resource for employer decision-makers.
• Collaborate closely with sales, product, and analytics teams to optimize campaign performance and ensure cohesive messaging across all employer-facing touchpoints.
• Track, measure, and report on campaign effectiveness, using data-driven insights to refine strategies and demonstrate ROI.

Requirements

• BS/BA and 5+ years’ experience or equivalent combination of education and experience, and 2 years' of SME in respective areas
• High proficiency in Outlook, Word, Excel, and PowerPoint; Office 365
• None required.

Preferred

• Proficiency with marketing automation platforms, CRM systems, and analytics tools preferred
• CRM systems knowledge
• analytics tools experience

Benefits

• Medical / Dental / Vision / Wellness Programs
• Paid Time Off / Company Paid Holidays
• Incentive Compensation
• 401K with Company match
• Life and Disability Insurance
• Tuition Reimbursement
• Employee Referral Bonus